Back for Seconds: The Converse x Highsnobiety Pass It On Brunch Returns to Café de Flore
Paris Fashion Week can often feel like a whirlwind. Event to event, runway to runway—it’s easy to forget to pause, connect, and simply take it all in. In that spirit, Converse and Highsnobiety hit pause. For the second year running, the two brands came together at Café de Flore for an intimate brunch that honored what truly fuels creativity: connection.
Timed with Highsnobiety’s 20th anniversary, the event served as a reflection on the shared creativity and collective generosity that define our community. It also marked a continuation of Converse’s “Keep Making” ethos, interpreted through a simple but powerful idea: Pass It On.
The setting—Café de Flore—was intentional. Its timeless charm and storied creative legacy made it the perfect backdrop for a conversation rooted in where we’ve been, where we are, and where we’re going. The iconic Parisian café was transformed into a space for exchange, bringing together emerging voices and established names over strong coffee, soft light, and the crème de la crème of French fare.
The exquisite venue shone a light on the real purpose of the event: bringing together the creative community that Converse has fostered over decades. Throughout the fashion industry, Converse has been known to champion innovative and diverse creators, whose outside-the-box ideas then inform the next generation of footwear fans. Chuck Taylor, ever evolving and rooted in its ability to transcend the mundane and speak to something deeper – brings a sense of community, of shared values, and of the human experience. Nowhere was this more evident than looking around the room at Café de Flore.
At each place setting, a small gesture waited: a postcard, one of 13 designs created by Converse as part of their “Keep Making” campaign. Guests were invited to write a note to someone who inspires them—a quiet moment of reflection and gratitude that reminded us creativity is meant to be shared, not kept.
The final accoutrement for guests was a limited-edition pair of Chuck 70s, created in collaboration between Highsnobiety, Converse, and Café de Flore. Tucked into pleated pastry paper and café-branded boxes, the shoes sat like delicate confections in displays throughout the dining room, while guests received their own personal pairs in custom branded totes. This exclusive ‘90s-inspired silhouette, made just for the event, served as a tactile reminder of the day’s message: to keep going, to keep making, and to pass it on. The Chuck 70 embodies the Converse ethos, offering a space where creative forces can connect — from the DIY spirit that defines the Chuck legacy to the refined visionaries of Paris Fashion Week.
And it's not just PFW; Converse has always bridged worlds through initiatives like its All Star program, which has been supporting the careers of emerging global creatives since 2017. The program exists to support the careers of over 1,500 global emerging creatives in 60 cities around the world, allowing them to explore art, music, sports, and culture without boundaries or restrictions. Looking around at the movers and shakers at Café de Flore, the scope of Converse's commitment to supporting creative communities really comes to the fore. Because what makes a community isn’t just who’s at the table—it’s what you choose to share while you’re there.
