Highsnobiety

Anti Social Social Club

ESTABLISHED

2015

HQ

Los Angeles, California, USA

FOUNDER

Neek Lurk

BIO

Anti Social Social Club is a streetwear label started in 2015 by Instagram personality Neek Lurk. Started during his time working at Stüssy as Social Media and Brand Marketing Director, the brand channels elements of the founder’s own struggles with mental health issues into a straightforward range of t-shirts, hoodies and accessories. Anti Social Social Club is probably best known for its original logo, a simple, serif typeface manipulated into a wavy form. It’s this design that forms the foundation of the ASSC brand, featuring heavily in collections. Beyond that, ASSC is also well known for its use of bright colors and melancholic phrases, such as “Give me happiness gives me pain”, “Fuck everyone it’s just you in the end” and “Get Weird”. Eschewing typical seasonal releases or proper collections, Anti Social Social Club typically releases several collections a year. These have expanded in size rapidly during the brand’s short existence, and the last drop featured over 60 different items. The brand has also held a number of pop-up shops in Los Angeles. Beyond the main collections, Anti Social Social Club has released numerous collaborations with a number of prestigious brands, such as Mastermind Japan, A Bathing Ape, Vans and Modernica. Collaborations are typically very straightforward, combing ASSC’s original text logo to the partner’s most popular items, such as A Bathing Ape’s camo sweats or Mastermind’s Skull & Crossbones logo.

Latest Stories

  • Is It Too Late For Anti Social Social Club to Pull a Stüssy?

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  • Martha Stewart's Anti Social Social Club Collab Is All in the Family

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  • Anti Social Social Club Fell From Grace & Landed Next to Martha Stewart

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  • Anti Social Social Club Supersized Its Signature Pink Be@rbrick

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  • Anti Social Social Club x BAPE Proves Camo Isn't Just for Blending in

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  • Anti Social Social Club Professes Love for Panda Express' Orange Chicken

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  • Anti Social Social Club Trolls Itself With US Postal Service Collaboration

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  • Anti Social Social Club Partners With Ed Hardy for Bejeweled Collab

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  • Every RIMOWA Collaboration You Need to Know About

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  • Fyre Festival Merch & Supreme's $4,000 Cupid Feature in This Week’s Top Comments Roundup

  • Margiela's Tabi Shoes & $80 Virtual Reality Feature in This Week’s Top Comments Roundup

  • Here's How to Cop the Playboy White Label x ASSC Collection Today

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