Highsnobiety
puma

The Year PUMA Sharpened Its Claws

2024 was the year that PUMA bit back — hard.

  • Sneakers

Highlights

  • Saucony Quietly Had a Huge 2024 — It's About to Dominate 2025

    • Sneakers
  • This Is the Golden Age of Old Folks Selling New Clothes

    • Style

Latest News

  • Addison Rae & Vaquera Gen Z-ified Y2K's Best It-Bag

    • Style
  • The Next German-Made JJJJound x adidas Shoe Is a Real Star

    • Sneakers
  • FIFA Strike Gold with Tiffany & Co.

    • Sports
    • sponsored
  • Why Is UNIQLO the Anti-Fast Fashion Fast Fashion Brand?

    • Culture
  • Zellerfeld Made the 3D-Printed Nike Air Max of the Future

    • Sneakers
  • This Is the Golden Age of Old Folks Selling New Clothes

    • Style
  • The Brand-New Biggest-Ever Louis Vuitton Store Is Also So Much More (EXCLUSIVE)

    • Style
  • Football Is More Fashionable Than Ever, Both IRL & In The Virtual World

    • Style
  • From ASICS to HOKA, Browse This Week’s Best Sneaker Releases

    • Sneakers
  • What Is Dior Men's Without Collaborations?

    • Style
  • The World's Biggest Fashion Retailer Is Spreading Avant Genius to the Masses

    • Style
  • The Year PUMA Sharpened Its Claws

    • Sneakers
  • The Dawn of Dad Swag: Here’s How You Can Rock the Look This Season

    • Lifestyle
  • A Watchmaker and a Perfumer Walk Into a Bar

    • Beauty
  • Birkenstock Stands Tall Atop Its Legacy

    • Sneakers
    • sponsored
  • Takashi Murakami's First-Ever Footwear Brand Is Fittingly Flowery (EXCLUSIVE)

    • Sneakers
Load More

From Nike to New Balance, Browse This Week’s Best Sneaker Releases

  • Sneakers
  • Lamine Yamal Is Football’s New Golden Child

    • Culture
  • Worldwide Angel: Bad Gyal

    • Culture
  • Kyle MacLachlan Is Babygirl

    • Culture

Beauty

rice-perfume

Rice Is Perfume’s New Favorite Comfort Food

Our taste for gourmand perfume notes is shifting away from caramel and vanilla to something subtler: rice.

  • Beauty

Highlights

  • sleep

    Spending Ourselves to Sleep: How Rest Became Beauty’s Latest Luxury

    • Beauty
  • Jouissance Makes Filthy Perfume For Sexy Intellectuals (EXCLUSIVE)

    • Beauty
  • Clothes Off, Makeup On: In the Bedroom, Going Bare Doesn’t Always Come Easy

    • Beauty

Marc Jacobs Nails It!

In a special edition cover story of Highsnobiety Magazine, Marc Jacobs takes us behind the curtain of his nail era.

  • Culture

Highlights

  • Rosalía Is CUUUUuuuuuute

    • Culture
  • Lesbian Chic Was for Everyone – Except Most Lesbians

    • Culture
  • How an Erewhon Celebrity Smoothie Is Born (and Who Makes Millions Off It)

    • Culture

Sign Up & Don't Miss Our Latest Drops