Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Even At Church, Justin Bieber Is the King of Casual Dressing
Snoop Dogg Is the Best-Smelling Celebrity at the Olympics
Face Value: The 5 Best Beauty Drops of July
Long Hair, Don’t Care: Welcome to the Great Pubic Hair Grow-Back
What's Better Than Perfume Shopping? Perfume Swapping
Data Confirms: Fashion's Hottest Sneaker Is No Longer adidas' Samba
Finally, a Way to Wear Your Rarest Sonny Angels
Nick Jonas' Olympics Style Comes in Clutch (Literally)
Rice Is Perfumery’s New Favorite Comfort Food
Pharrell’s $850K Bag & Mystery adidas Are an Olympic-Level Flex
At the 2024 Olympics, Beauty Brands Put Their Game Face On
Sabrina Carpenter Is Gen Z’s Queen of Celebrity Fragrance
