Woolrich

Woolrich is one of the most traditional American outerwear brands, but don't let that fool you — the heritage label is able to skillfully transmute its rich history into modern, up-to-date pieces with cutting-edge technology. Think waterproof, highly breathable outer layers that can withstand the cold and snowy mixed with mid-layers that utilize the warm, moisture-wicking, antibacterial, and deodorizing properties of wool. You'll literally be covered for anything and everything.

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Woolrich, the storied American outerwear brand, has long been synonymous with durability, heritage, and timeless style. Founded in 1830 by John Rich in Pennsylvania, Woolrich started as a modest woolen mill supplying fabric for loggers and outdoorsmen. Over the decades, the brand became famous for its iconic Buffalo Check flannel shirts and rugged outerwear designed to withstand harsh weather conditions.

Woolrich’s Parkas and jackets—particularly the Arctic Parka, introduced in the 1970s—cemented its reputation as a go-to label for those seeking high-performance apparel with classic appeal.

Woolrich's legacy extends beyond just function; it has been a major player in defining rugged, Americana style, evolving from utility to fashion staple. The brand’s long-standing commitment to craftsmanship and quality has garnered it a loyal following, while collaborations with contemporary designers like Aimé Leon Dore and Griffin Studio have introduced the brand to a new generation of style-conscious consumers.

In recent years, Woolrich has shifted its focus to sustainable practices, incorporating eco-friendly materials like recycled wool and sustainable down into their designs. The launch of its FW24 collection has continued to blend modern streetwear elements with its outdoor heritage, ensuring the brand remains relevant in today's ever-changing fashion landscape.

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