Since the early ‘90s, New Era has been the exclusive on-field headwear supplier for Major League Baseball, and in 2012, it became the supplier of sideline caps for the National Football League. Decades in, the brand is still worn as a symbol of self-expression by athletes, artists, and fashion enthusiasts all across the globe.
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New Era is an international lifestyle brand specializing in authentic sports styles. While it produces apparel and accessories for men, women, and children, the New York-based company is best known for its expansive assortment of headwear, led by the original fitted cap, the 59FIFTY. Since the early ‘90s, New Era has been the exclusive on-field headwear supplier for Major League Baseball, and in 2012, it became the supplier of sideline caps for the National Football League. Decades in, the brand is still worn as a symbol of self-expression by athletes, artists, and fashion enthusiasts all across the globe.