BRAUNHighsnobietyBC02X Classic Analogue Alarm Clock White

Braun reimagined what good product design could be — sleek, minimal, stylish, and boiling down to pure essential function. The brand’s approach to design is seen in the world's most iconic products and, a century after the brand’s founding, it remains as relevant today as 100 years ago thanks to products that are simple, useful, and built to last. The BC02XW is a classic travel analog alarm clock and is modeled after the renowned AB 1, designed in the late 80s by Dietrich Lubs. The updated model includes improved movement with luminous tipped hour and minute hands, a crescendo beep alarm, an easy-to-read dial, and a precise yet quiet quartz movement.