ASICS

ASICS produces some of the world's most advanced sneakers. The brand's revolutionary, shock-absorbing GEL technology and streamlined designs are a favorite among runners, casual athletes, and Olympians. Equally, ASICS’ vibrant colorways, hyped partnerships, and futuristic features, have pushed the shoes into the arms of sneakerheads with an eye for functional, robust design.

The Japanese sportswear brand was founded in 1949 by Kihachiro Onitsuka as a basketball shoe manufacturer. Anyone who has read Phil Knight’s Shoe Dog will know that Nike — then known as Blue Ribbon Sports — started as an importer of ASICS sneakers before splitting off and going in-house with its design and manufacturing. Since then, ASICS has expanded its offerings producing their own line of sneakers for elite track runners, trail runners, and anyone looking to get active. Sneakers are top quality made from a range of materials including lightweight breathable mesh, suede, leather, and even Gore-Tex to help maximize durability.

After getting their spotlight during the dad-style wave, retro sneakers from the brand have risen more in popularity among the style-conscious, thanks to their contemporary performance-driven silhouettes. They look good on the feet and feel even greater on the go. The GEL-Lyte III — a sneaker considered to be the pinnacle of the GEL-Lyte family — has been remixed, revamped, and remodeled over the years at the hands of collaborators like Ronnie Fieg, Sean Wotherspoon, and Patta. Other fan-favorites such as the GEL-Kayano 5 360 and GEL-Nandi 360 — hybrid sneakers that combine a retro upper with ASICS' all-new, 360-degree GEL cushioning system — have found a permanent home in the closet of sneakerheads and collectors.

Similar brands: New Balance, HOKA, Reebok, Salomon