OnThe Roger Centre Court Ice Phantom

Just over a decade into its existence, On is taking huge strides to establish itself outside its core audience of avid runners. The Swiss performance brand has built a reputation for reliable — and fast — running shoes since its inception in 2010 and is steadily becoming a brand to look out for in the lifestyle sector because of it. Roger Federer’s first signature sneaker following his investment in the brand is a big part of On’s push into lifestyle. The Roger, as it’s aptly named, is On’s take on the classic tennis shoe. It combines what On knows best — performance — with a more casual, all-day design. The mixed-material upper is designed to look good however you style it. On’s proprietary CloudTecⓇ cushioning system is given a slight update, concealing it to make it more subtle and allowing it to blend in with the rest of the sneaker. The Roger Centre Court is a more streamlined version of Federer’s signature lifestyle model, leaning into the classic tennis shoe vibe.