Conceptual and without boundaries, KUSIKOHC is the genderless fashion line by Korean photographer Cho Gi-Seok, a semi-finalist in the prestigious LVMH Prize. Fusing Korean creativity and Made in Italy tailoring, KUSIKOHC are staple items made extraordinary.
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KUSIKOHC, a relatively new entrant in the streetwear scene, is rapidly making its mark with its unique approach to fashion. The brand effortlessly merges the gritty, raw energy of street culture with sophisticated, thoughtful design elements, setting it apart from the mainstream.
Created by Cynthia Lu, KUSIKOHC (which reads as "CHOCKSIKU" backwards, symbolizing a mirror image or reflection) stands out for its playful yet disruptive fashion narratives that challenge conventional aesthetics.
The Korean brand is renowned for its innovative use of materials and experimental graphics that encapsulate a narrative-rich approach to apparel. Each piece serves as a canvas, exploring themes of identity, transformation, and the unexpected. KUSIKOHC’s collections often feature a mix of oversized fits, biker jackets, bold patterns, and a color palette that defies the usual, drawing attention to its avant-garde and unorthodox style.
KUSIKOHC not only dresses its wearers but also invites them into a conversation about the future of street fashion. It’s a testament to the power of clothing as a form of personal expression and cultural commentary.
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