Aries

Aries is the brand born from the dynamic collaboration between Sofia Prantera and Fergus Purcell, and truly stands at the intersection between high fashion and streetwear, offering a bold, unapologetic approach to contemporary clothing. Aries uses fearless designs that challenge conventional fashion norms, characterized by a raw, irreverent aesthetic that captures the spirit of subcultures through collaborations, all the while maintaining a keen sense of sophistication.

Founded in London, Aries celebrates a DIY ethos with luxury craftsmanship, creating pieces that are both innovative and accessible. The brand is known for its eclectic mix of influences, ranging from punk graphics to more refined tailoring, all infused with a distinctive sense of humor and rebellious energy.

What sets Aries apart is not just its design philosophy but its inclusive approach, embracing a gender-neutral ethos that speaks to a modern audience looking for versatility and authenticity in their wardrobe.

Recently, Aries' strong collaborative output (including releases with the likes of Crocs, fellow British label Clarks, and a recently announced Reebok sneaker) has helped to grow the brand to a point where it has a permanent Soho outpost and is now launching a second label - No Problemo.

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