It's hard not to be a bit obsessed with Missoni. That iconic zigzag motif looks amazing as a statement sweater in the Italian Alps or as a casual pair of swim shorts while vacationing on the Amalfi coast.
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You know Missioni when you see it. Since its inception in 1953, the Italian fashion house has blessed us with clothing that is expertly produced, lightweight, and delicate. Knitwear, shirts, bottoms, and even accessories are popping with color, luxuriously soft textures, fractured stripes, vivid mosaics, and that iconic zigzag motif.
Missoni's spirited color combinations and artisanal approach to clothing have turned the brand into a coveted wardrobe essential across all walks of fashion. In the halls of hype, collabs with brands like adidas, Palm Angels, and Supreme have turned Missoni knitwear into a beloved grail among the streetwear-sensitive. And why not? When you cop a piece of clothing from Missoni, you are buying into seven decades of craftsmanship. Not only will it turn heads, but the label's clothing is designed to stay with you for the next decade.
Ottavio ‘Tai’ Missoni and Rosita Missoni's new fashion venture quite literally hit the ground running when the brand started in the early 50s. The couple had an extraordinary eye for color and arranging color palettes. Tai and Rosita first gained notoriety for making knit tracksuits for athletes — creating clothing that is functional, warm, and provided some freedom of movement for runners in northern Italy. Inevitably, the Missoni family would expand into womenswear and menswear. The brand's technicolor, zig-zagy, and extremely wearable clothing eventually became a status symbol worldwide. From brightly colored polos to oversized cardigans, Missoni is one of those luxury brands that looks great and feels phenomenal on the body.