New ModelsThe Society of ScentHighsnobietyScent of The Internet

The art world can be an intimidating place. With HIGHArt, Highsnobiety is aiming to break down the entry barrier and steer clear of the elitist mindset that is often associated with the art industry. The HIGHArt collection spotlights artists, brands, and institutions that transcend the art space with both classic and quirky creations spanning apparel, accessories, home goods, and collectibles. Much of what makes HIGHArt so special is collaboration. To get down to the bottom of what the internet smells like — because we know you’ve been wondering — Highsnobiety has partnered with perfume professionals Society of Scent and Berlin-based art collective New Models on a scent that encapsulates the world wide web. Now, you can smell like cyberspace with this one-of-a-kind perfume offered in a 15 ml (.5 oz) bottle that comes packaged in a custom box with artwork by New Models. Never leave the house smelling ordinary again.