New Balance has some of the most beautiful sneaker silhouettes in the game. We love that they have such a retro look but use contemporary design language that appeals to just about every style.
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New Balance sneakers have rapidly become a cultural obsession, emerging as a wardrobe essential for sneakerheads, athletes, and anyone looking to update their sneaker game. Retro silhouettes like the 990s have popped-up as the poster-child of "dad-style" fashion waves. Equally, instant must-have collaborations with Aimé Leon Dore have kept the basketball-inspired 550s at the top of the footwear canon. Decades after the launch of its revolutionary running shoe, New Balance is still changing the sneaker landscape.
The Boston-based company has consistently secured the sweet spot between technical detailing, premium materials, and confident design. The brand started in 1906 as a company that produced arch supports for athletes and everyday people constantly on their feet. It wasn't until the 1960s that the company decided to build a shoe around their coveted arch supports. The brand has been obsessed with comfort and quality from day one, laying the framework for the shoes today. Popular lines like the 99Xs commonly incorporate pig suede, leather, and 3M materials into their uppers and the brand's shock-absorbing SBS ABZORB cushioning into their heels.
Today New Balance has an extended roster of well-made shoes, coveted for their off-beat designs, retro aesthetic, a slew of remixed colorways, and chunky bodies. Notable partnerships with Bodega, Kith, JJJJound, Salehe Bembury, and Stray Rats have pushed the brand into the forefront of sneaker culture, turning sneakers like the 2002Rs and 574s into modern classics. Now, with Aimé Leon Dore’s Teddy Santis joining the brand as Creative Director of the MADE in USA line, New Balance is set to dominate the sneaker landscape.