Nike

Could you imagine a world without the Jordan 1s, Dunk SBs, Blazer, Air Force 1s , Cortez, or Huarache? What about the revolutionary Nike Air cushioning? Very few brands have given us such a wide range of iconic silhouettes and shoe technologies. Nike has and continues to shape the cultural landscape while consistently developing cutting-edge products for some of the world's greatest athletes.

Since their early days in Oregon in the 1960s, the brand’s matchless swoosh has gone on to become synonymous with performance and prominence. From sports to street style, Nike is more relevant than ever, using technology to both innovate and build a more sustainable future. The sportswear brand was founded by Bill Bowerman and Phil Knight in 1964. Originally producing running shoes for track and field athletes, it has expanded its selections to cater to athletes in tennis, basketball, football, and golf, using a mixture of sports science, engineering, and design to create its products. Today the brand attracts top competitors from their respective fields.

Equally, Nike's appeal has carried on over from the competitive stage, with many of its performance-based designs breaking into the world of streetwear. Highly sought-after collaborations with Kanye West, ACRONYM, Virgil Abloh, Michael Jordan, Supreme, Atmos, and Sacai have left a lasting impact on sneaker culture. This ever-growing list of projects continues to blur the sportswear brand with everyday fashion.