Cedric GroletHighsnobietyPatisserie Hoodie

The Patisserie Hoodie was made in collaboration with Cédric Grolet for our latest Not In London collection. Crafted from heavyweight cotton fleece, the black hoodie highlights Cedric’s new space at The Berkeley in London, showcasing some of his most famous pastries on the back with additional logos on the chest.

Essentially the idea was to highlight Cedric’s new space at The Berkeley in London, and showcase some of his most famous pastries there in a way that feels at the intersection of our minimalist graphic language and his playful pastries and cheerful identity.