It seems like NFTs are the next big thing in luxury fashion, and now Burberry has jumped on the bandwagon, launching its first-ever digital item as part of its B Series release.

Partnering with Mythical Games, the NFT collection is launching within Blankos Block Party, which is a multiplayer game featuring toys known as "Blankos," who all live on a blockchain. It may seem complicated, but the digital vinyl toys provide players with proof of verified ownership and authenticity – something that's very unique in the gaming world. Burberry is also the first luxury brand to feature in the game, opening up more opportunities for gaming and fashion to intersect.

Burberry's NFT is a limited-quantity Blanko dubbed "Sharky B," and is coated with the label's new TB Summer Monogram print. It can be bought and sold within the Blankos Block Party marketplace, and Burberry will also be launching branded in-game NFT accessories including pool shoes, a jetpack, and more, that can be worn by any Blanko.

Luxury fashion brands are starting to tap into the world of gaming, with Gucci recently collaborating with 100 Thieves, Louis Vuitton partnering with League of Legends, and now Burberry's first NFT. "Gaming is a unique space for us to test and learn and trial digital innovations that embody our values and celebrate creativity amongst our communities," said Rod Manley, chief marketing officer at Burberry. "With this exciting concept, we are able to unlock genuine value for the gaming community by encouraging players to interact with our brand in an environment that celebrates art, design, and exploration."

Burberry has previously explored in-house games like its BSurf and BBounce activations but is now taking it beyond the brand and venturing further into the world of technology. You can purchase the first Burberry B Series NFT within Blankos Block Party, starting August 11 at 3 p.m. PST.