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How a Quiet Japanese Brand Suddenly Took Over Luxury Menswear

What’s behind a five-year-old Japanese brand that is making waves amongst menswear enthusiasts.

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Wales BonnerShade Varsity Jacket
$1,600.00
Available in:
50
Multiple colors
Highsnobiety HS05 Boxy Camp Collar Shirt
$155.00
Available in:
XSSMLXLXXL
Multiple colors
Highsnobiety HS05Parachute Pants
$200.00
Available in:
XSSMLXLXXL
HOKAU Elevon X
$220.00
Available in:
Several sizes
Berner KühlHalf Zip
$365.00
Available in:
L
Multiple colors
Issey Miyake Homme PlisséPolo Shirt Basics
$350.00
Available in:
2
Issey Miyake Homme PlisséMC January Pants
$495.00
Available in:
123
Multiple colors
NikeW Air Superfly
$110.00
Available in:
35.536
DickiesM Lined Eisenhower Jacket
$110.00
Available in:
XSSMLXLXXL
Diesel1Dr Card Holder Iii
$205.00
Available in:
One size
Maison MargielaTabi Slip-On Loafer
$1,420.00
Available in:
4041424344
Our LegacyBox T-Shirt
$210.00
Available in:
46485052
MuglerCargo Shorts
$540.00
Available in:
SML
Sold out
Berner KühlDream Shorts
$210.00
Available in:
Sold out
SauconyJae Tips Matrix
$185.00
Available in:
Several sizes
Multiple colors
Highsnobiety HS05Leather Bomber
$880.00
Available in:
XSSMLXLXXL
DieselD-Hush Bootcut Jeans
$415.00
Available in:
26/3227/3228/3229/32
Entire StudiosBound Top
$130.00
Available in:
SML
Entire StudiosSlim Flared Jeans
$360.00
Available in:
L
Jil SanderTank Top
$275.00
Available in:
SMLXL
Jil SanderW Denim Shorts
$715.00
Available in:
30313233
New BalanceMT10
$120.00
Available in:
Several sizes
Acne StudiosKnitted Beanie
$165.00
Available in:
One size
Dries van NotenCassidye Shirt
$700.00
Available in:
SMLXL
Acne StudiosTwill Jacket
$870.00
Available in:
48
Multiple colors
Stockholm Surfboard ClubRelaxed Fit Trousers
$295.00
Available in:
SMLXL
AFFXWRKSDuty Jacket
$270.00
Available in:
SMLXL
Multiple colors
Human MadeOxford BD Shirt
$270.00
Available in:
SMLXL
AFFXWRKSLoop Pant
$295.00
Available in:
SMLXL
Multiple colors
SalomonXT-Whisper
$165.00
Available in:
Several sizes
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