The Only Time Check That Matters: Diesel’s D-SRUPTOR Has Arrived
In the club, there’s only two reasons to check the time: to see how long you’ve been waiting in the bathroom line and to see how many hours you have until close. Isn’t that beautiful? Because in the club, time doesn’t matter—but style does.
After all, how do you expect to pass the “vibe check” at the door of any half-decent venue? Every Ridgewood raver and Berghain baddie knows the secret to a good night out is an even better outfit. Substances aside, you’ve got to look good to feel good. Usually, some thrifted combination of black leather, mesh, and an IDGAF attitude secures your entry. Optional but highly recommended accessories include a concealed flask, a dollar bill, and a wristwatch. It’s got to match the ‘fit, though. It needs grit, it needs durability, and most importantly, it needs to look good when you’re fist-bumping in a dimly lit environment.
I think somebody at Diesel must be an expert on the underground scene because they’ve just released the new D-SRUPTOR watch, which is quite literally the perfect piece for that. It’s the latest chapter in their Metamorph series that’s all about capturing the rawness and pure hedonism of the '90s rave world before it became adulterated with smartphones and QR codes. The stainless steel strap (yes, durable! sweatproof!) is interlinked like the bones of vertebrae, so you don’t have to rock up to the function in some “foofoo” five-link polished band better suited for your 9-5. You’re welcome.
Throughout the night, you’ll probably want to take a third glance at the watch just to admire its aesthetics. The indices are inspired by claw marks—spikey, jagged lines ripping through the watch face in all four glorious colorways. Don’t worry; they’d all perfectly match your rave uniform no matter what you choose to wear (or not wear) for the night. There’s green when you’re reaching for a cargo-inspired fit, sleek silver to match your chunky ring stacks, gold for a luxe touch, or classic black for like literally any look ever.
This is all part of Glenn Martens’ play with Diesel DNA. Using his avant-garde aesthetics and concept-forward manifestos, Martens is pushing the Italian label into the forefront of “cool” yet again. Exhibit A, the D-SRUPTOR. Its strategy is simple: establish yourself as every bit of a non-negotiable as, say, a shot of vodka on a night out in a cool part of town (I mean the cool cool part, with unreliable WiFi signals and abandoned warehouses). Next, land on the wrists of regulars at places where people who want to party and not just be seen partying, party. Knockdown Center in New York, K41 in Kyiv, Printworks in London—you know the sort. Lastly, be seen. That part’s easy once Ben Klock starts “untzing” through the speakers and arms shoot up in the air.
In a space where the music pulses and the moment takes over, the real time check is whether your OOTN is on point. As the night blurs, every glance at your wrist is more about presence than punctuality, and with the D-SRUPTOR, you’re not just keeping time but setting the tone. Now, turn up those synths.
Discover the D-SRUPTOR watch here.
