eBay's New Sneaker Resell Policy Could Change the Multibillion-Dollar Industry
eBay is looking to further solidify itself as a major player in the multibillion-dollar sneaker resell market by eliminating fees for North American sellers on sneakers sold for $100 or more, Business Insider reports. The e-commerce platform previously charged sellers fees of up to 10 percent.
"As the originator of the sneaker resale game, eBay continues to be a top source for emerging and collectible styles, and with high demand, we want our sellers and buyers to get in on the action," said Jeff Chan, eBay's head of men's footwear and apparel.
According to sales data, nearly six million sneakers were sold on eBay in 2019 alone. However, platforms like StockX and Stadium Goods have taken business from eBay, while other sneakerheads use their own social media accounts to avoid seller fees altogether.
"For our community of diehard sneakerheads, eliminating selling fees allows them to turn their kicks into more cash to fund future purchases, and results in a more robust sneaker inventory for shoppers everywhere," Chan added.
In addition to eliminating North American seller fees, eBay has partnered with sneaker and streetwear marketplace Stadium Goods for a string of YEEZY sneaker releases taking place from today until Friday.
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