Highsnobiety
Double Tap to Zoom

After announcing he's building a cyborg dragon at the end of April, Elon Musk has revealed his latest endeavour. The tech entrepreneur took to Twitter to say that he's going to start a candy company, writing “I’m starting a candy company & it’s going to be amazing,” adding “I am super super serious.”

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

No word yet on what exactly Musk plans to do with his candy company, but if it's anything like his Boring Company, with its flamethrowers and merch, it's sure to cause quite a stir and fly off the shelves.

Stay tuned for more details on Elon Musk's candy company and let us know in the comment section following what you think this could all turn out to be.

In other news, the Vine sequel app v2 has been postponed "indefinitely." Get the full scoop right here.

We Recommend
  • The Next Great Aimé Leon Dore New Balance Is a Wild, Wet Wonder
    • Sneakers
  • In Ultra-Strong Kevlar, C.P. Company’s Goggle Jacket Is Dakar Race-Ready
    • Style
  • Aimé Leon Dore's Beautiful New Balance Dad Shoes Are Worth the Wait
    • Sneakers
  • On Their 5th Anniversary, Aimé Leon Dore & New Balance Unleash a Flurry of Sneakers
    • Sneakers
  • The $15,000 Aimé Leon Dore Jacket, Explained (EXCLUSIVE)
    • Style
What To Read Next
  • Junya Watanabe Took Dr. Martens' Punk Cred to a Semi-Logical Extreme
    • Sneakers
  • Jil Sander Poaches Gucci Alum Who Reinvented Bally 
    • Style
  • At Coperni FW25, Fortnite-Playing Gamers Steal the Show
    • Style
  • Balenciaga Takes on (& Tears Up) PUMA’s Flat-Soled It-Shoe
    • Sneakers
  • Finally, adidas Stan Smith Espadrilles!
    • Sneakers
  • Nike's New Insane "Crocs" Clog Takes Its First Bold Steps
    • Sneakers