Highsnobiety
Double Tap to Zoom

After announcing he's building a cyborg dragon at the end of April, Elon Musk has revealed his latest endeavour. The tech entrepreneur took to Twitter to say that he's going to start a candy company, writing “I’m starting a candy company & it’s going to be amazing,” adding “I am super super serious.”

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

No word yet on what exactly Musk plans to do with his candy company, but if it's anything like his Boring Company, with its flamethrowers and merch, it's sure to cause quite a stir and fly off the shelves.

Stay tuned for more details on Elon Musk's candy company and let us know in the comment section following what you think this could all turn out to be.

In other news, the Vine sequel app v2 has been postponed "indefinitely." Get the full scoop right here.

We Recommend
  • Ok, C.P. Company, Take All My Money
    • Style
    • sponsored
  • On Their 5th Anniversary, Aimé Leon Dore & New Balance Unleash a Flurry of Sneakers
    • Sneakers
  • The $15,000 Aimé Leon Dore Jacket, Explained (EXCLUSIVE)
    • Style
  • A Second Helping of GORE-TEX x Aimé Leon Dore? Yes, Please
    • Style
  • Teddy Santis Saved His Most Delicious NB Dad Shoes for ALD
    • Sneakers
What To Read Next
  • How Very NIGO to Bring Cactus Plant Flea Market In on His Nike Collab
    • Style
  • Cheat Code for Japanese Streetwear Grail: Bag With Over a Dozen Cargo Pockets
    • Style
  • This Stunning Suede Sneaker Is Prada's Idea of a Trail Shoe
    • Sneakers
  • Gum Drops and Candy Canes Have Nothing On These LeBron XXIIs
    • Sneakers
    • sponsored
  • 2024 Was the Year of the Trinket
    • Style
  • Nike's Laceless Running Shoe Is Even More Effortless Than It Looks
    • Sneakers