Highsnobiety
Double Tap to Zoom

Days after Netflix announced a price spike for all streaming plans, Hulu informs that it is lowering the cost of its base plan. The ad-supported subscription currently runs $7.99, but it will fall to $5.99 beginning February 26.

While cheaper, the base plan will not see an increase in ad volume. The company's $11.99 “no commercials” plan will then remain at its current price, just like the $12.99 Hulu/Spotify combo subscription.

Hulu with Live TV will jump from $39.99 to $44.99, however, largely due to more channels being offered. Other features for Live TV are being reduced, such as enhanced DVR and expanded multiscreen viewing packages falling from $14.99 to $9.99. The DVR option provides customers with more storage and also allows fast-forwarding through commercials in DVR content.

One questions remains: how will Disney's acquisition of Hulu affect subscription prices? Disney will soon obtain majority ownership over Hulu, all but the deal is yet to be finalized.

Nonetheless, Hulu's new rates begin February 26 for new customers, while existing subscribers will be switched over in the following billing cycle post-February 26.

We Recommend
  • Face Value: The 5 Best Beauty Drops of October
    • Beauty
  • Keinemusik, Tekla & More: Browse This Season's Latest Drops
    • Style
  • Salehe Bembury & New Balance Have Their Eyes on the Dad Shoe Prize
    • Sneakers
  • Birkenstock's Latest Drop Isn't a Sandal — It's Skincare
    • Beauty
  • CPFM's New Nike Drop Is Hockey Gear Gone Pixel
    • Style
What To Read Next
  • When Two Legendary Skate Shoes Become One
    • Sneakers
  • INVINCIBLE Went to North Face's Past for Clean Outdoor Gear of the Future
    • Style
  • Palace Is Doing The Lord's Work
    • Style
  • 'Tis the Season for Kith's Deliciously Braided Birkenstocks (Again)
    • Sneakers
  • Nike's New Weird AF1 Sneaker Has Gone Coastal
    • Sneakers
  • Beef Fat, Emu Oil & Salmon Sperm: Beauty’s Sudden Appetite For Animals
    • Beauty