Highsnobiety
Double Tap to Zoom

Instagram will begin to test hiding likes in the US, beginning next week. Following promising trials in Canada, Australia, New Zealand, Japan, Ireland, Italy, and Brazil, Instagram's CEO, Adam Mosseri announced that private like-count testing would begin for some US users as early as next week.

Speaking at WIRED25W Mosseri spoke to Tracee Ellis Ross and WIRED's Arielle Pardes about how the move aims to "de-pressurize Instagram" to "give people more space to connect." Watch below.

Your Highsnobiety privacy settings have blocked this Twitter post.

There is a growing body of research and a lot of anecdotal evidence which points to the negative impact social media is having on our mental health. It is, however, too early to tell if Instagram's new denitrification will alleviate some of the negative effects.

We Recommend
  • Nike's Waterproof Hiking Boot Is a Remarkably Rugged Delight
    • Sneakers
  • Nike's '70s Basketball Shoe Is a Total Hiking Bro Now
    • Sneakers
  • Nike's Hiking-Worthy Dad Shoe Just Keeps on Coming
    • Sneakers
  • From ASICS to ROA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Martine Rose Is the Real Winner of Drake and Kendrick Lamar's Beef
    • Style
What To Read Next
  • The Tantalizing Thrill of Theophilio Turns Up the Heat on LAFW
    • Style
  • Jordan's Top-Quality Leather Wallet Is Sneakerhead Luxury
    • Sneakers
  • Enlisted Heritage: Burberry Reimagines Time-honored Tradition
    • Style
    • sponsored
  • Who Decides War Made Jordan's New "Skate Shoes" Incredibly Lush
    • Sneakers
  • Our Legacy Has LVMH on Its Side. What's Next? (EXCLUSIVE)
    • Style
  • adidas and Zalando Caught Up with Berlin's Fastest Runners
    • Sneakers
    • sponsored