Highsnobiety
Double Tap to Zoom

Instagram will begin to test hiding likes in the US, beginning next week. Following promising trials in Canada, Australia, New Zealand, Japan, Ireland, Italy, and Brazil, Instagram's CEO, Adam Mosseri announced that private like-count testing would begin for some US users as early as next week.

Speaking at WIRED25W Mosseri spoke to Tracee Ellis Ross and WIRED's Arielle Pardes about how the move aims to "de-pressurize Instagram" to "give people more space to connect." Watch below.

Your Highsnobiety privacy settings have blocked this Twitter post.

There is a growing body of research and a lot of anecdotal evidence which points to the negative impact social media is having on our mental health. It is, however, too early to tell if Instagram's new denitrification will alleviate some of the negative effects.

We Recommend
  • Willy Chavarria’s Paris Fashion Week Debut Delivers Before It Has Started
    • Style
  • From Nike to Salomon, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Paul Mescal Likes His Knits Like He Likes His Shorts: Teeny-Tiny
    • Style
  • Video of boots stomping
    MADE LIKE NO OTHER with Dr. Martens 1460 boots
    • Style
    • sponsored
  • Advisory Board Crystals & Diemme’s Hiking Boot Is an Absolute Gem
    • Footwear
What To Read Next
  • Big Black Boots? The Designers Reenergizing Dr. Martens Have Other Plans (EXCLUSIVE)
    • Footwear
  • adidas Knows Sportswear. But Denim?
    • Style
  • Making the Next Great Dior Sneaker
    • Sneakers
  • Finally, Justin Bieber's Mysterious Clothing Brand Quietly Emerges
    • Style
  • Get Skool’d: Vans (Re)Designs A Classic For Today
    • Sneakers
    • sponsored
  • Awake NY Puts Its Stamp on Marshall's Compact Speaker
    • Design