Highsnobiety
Double Tap to Zoom
KFC
1 / 4

In what might rank as one of the most ridiculous collabs ever, KFC Russia has teamed up with Saint Petersburg-based streetwear brand Mam Cupy for an all-too-literal interpretation of the bucket hat.

The campaign video below shows how the limited edition hat turns fashion — and the KFC logo — on its head. "Is it a hat?" the video asks. "Or a bucket?" Both, as it turns out, with the item doubling as a streetwear accessory and a fried chicken-holding bucket.

The statement piece caters to all of those looking to add something finger-lickin' good to their wardrobes. The design, of course, reinterprets the iconic KFC chicken bucket, with red and white stripes and an upside-down Colonel Sanders logo. The limited edition KFC x Mam Cupy bucket hat is available for 1,800 rubles (approximately $24) from Mam Cupy.

We Recommend
  • The Man Behind Travis Scott's Early Years Hard-Launches His Brand
    • Style
  • Yuto Horigome's Asparagus-Flavored Dunks Look Good Enough to Eat
    • Sneakers
  • adidas and Fear of God's Latest 'Athletics' Line Is Luxe and Loungey
    • Style
  • That Trucker Hat’s Got History
    • Culture
  • OMEGA Goes For Gold, Silver, and Bronze With its Olympic Watch
    • Watches
What To Read Next
  • Jaden Smith’s Harper Collective Isn’t Playing Around
    • Culture
  • WTAPS' New Balance Dad Shoe Is Wonderfully Minimalist
    • Sneakers
  • Nike's Effortless Barn Coat? Swoosh Workwear Does It Again
    • Style
  • Dressed in Denim & Corduroy, Nike Dunks Dream of Being Pants
    • Sneakers
  • ASICS' All-New Dad Shoe Is Made for Hiking
    • Sneakers
  • Only the Best for Jordan's Finest Frankenstein Sneaker
    • Sneakers