‘Tis the Season For One Last OMEGA Moonswatch
OMEGA and Swatch's Monswatch collection is consistently great. So much so that even those not au fait with either brand in a broader sense will have stumbled across its collaborative Moonswatch at one point or another this year. It's a great idea executed well and priced attainably.
OMEGA and Swatch have really made Moonswatch their thing this year, having released a multitude of iterations on the now sought-after watch collection throughout 2023.
The majority of the collaborative watches have coincided with supermoon events like the harvest moon or special occasions like Swiss National Day.
Now, though, OMEGA and Swatch are preparing their final collaborative Moonswatch release of year and it's coming just in time for (or really, just after) Christmas. One can only presume that they're dropping it in tandem with either long-night moon or cold moon happenings towards the end of the month.
The news, which came via an Instagram post uploaded by Swatch on December 13, makes clear that there's another OMEGA x Swatch Moonswatch coming in hot (fresh off the heels of the pair’s Harvey Nichols exclusive only last week).
Specifics of the final Moonswatch reveal that its a new take on the Mission to the Moon watch, graced with a snowflake pattern on the seconds hand to reflect the December full moon, or "cold" moon, that inspired the release date. Swatch also promises a "secret" glow in the dark detail on 2023's final Moonswatch.
As per, the all new OMEGA Swatch Moonswatch Mission to Moonshine Gold is expected to release globally across all Swatch stores on December 27 and cost $295 apiece, like all their previous collabs.
Going by the IG teaser too, they appear to be arriving in a pretty suave decorative suitcase, too.
However, the case appears to be just for show despite an array of comments from would-be Moonswatch customers desperate to buy the whole set at once, or at least have a case to show it all off.
Either way, every OMEGA Moonswatch that's released thus far has been virtually impossible to get ahold of since their initial release in 2021.
Each drop has sold out almost instantaneously, which, considering it's effectively a cheaper Speedmaster watch, is hardly all that surprising.
Really the most impressive thing is that Swatch is still only selling its OMEGA collab instore, making it so that Moonswatch hunters must veritably camp outside of their local Swatch boutique in hopes of snagging one.
Still, the appeal of the price is undeniable. OMEGA's Moonswatch is a chance to own a timepiece that might not cost the earth (or one of the other planets or moons), but at least look like it could.
One quick Google search and you'll see that last year's Mission to Moonshine Gold Moonswatch is still reselling for at least $100 over retail.
That's peanuts compared to an actual OMEGA Speedmaster, of course, which can be had secondhand for anywhere from $4,000 to upwards of four figures depending on model
Certainly, that affordability has proven key to the OMEGA and Swatch Moonswatch line constantly selling out though it's also triggered a mild backlash from watch obsessives who ponder whether or not the Moonswatch line is subverting the appeal of OMEGA though.
Really, it's wholly separate from the timesless timepiece that inspired it.
Point is, it shouldn’t come as a surprise that OMEGA and Swatch are ending the year with another Moonswatch collection.
They might've launched in 2022 but 2023 has really been the year of the Moonswatch.
