Highsnobiety
Double Tap to Zoom

We all know O.T. Genasis - the rapper behind viral hit "CoCo" was inescapable circa 2014, when his ode to his powder of choice soundtracked every pregame and afterparty there was. In a new interview with The FADER, he details the initial furor that surrounded his debut, in addition to receiving one hell of a boost this year after Beyoncé featured his track "Everybody Mad" in her landmark Coachella set.

"I really think it’s because nobody had ever seen anything like that and nobody had ever heard anything like that," Genasis says of his breakthrough single. "I’m not trying to boast but we had never heard anything like that. And then the video was just on some other shit, you know what I mean? Nobody was doing that in their videos, or was that blunt with it."

Speaking on his unexpected Beyoncé cosign, he says that "You gotta think about it like this: it’s Beyoncé, bro. This is Beyoncé. For Beyoncé to be paying attention to my music, it just means everything. It means I have to be doing something right. I was shocked when that happened..."

In addition, Genasis confirms that his debut album "is ready," after years of steady singles. Stay tuned for a release date!

Be sure to read O.T. Genasis' full conversation over on The FADER.

If you haven't already, check out our review of Beyoncé & JAY-Z's 'EVERYTHING IS LOVE.'

We Recommend
  • You Could Win Big in the Sneaker Lottery – If Only You Gave A Buck
    • Style
    • sponsored
  • Troye Sivan Talks On-Tour Beauty Routines, TikTok Brainrot & Vampire Facials
    • Beauty
  • A New Beyoncé Fragrance Is Here
    • Beauty
  • The Levi's "Renaissance" Is Even Bigger Than Beyoncé
    • Style
  • Teoni’s Debut Solo Exhibition Responds to the Pretentious Art World
    • Art & Design
What To Read Next
  • New Balance’s Loafer Lineage Is Expanding
    • Sneakers
  • Nike’s Air Max Boot Was Made for the Trails
    • Sneakers
  • Haider Ackermann's Canada Goose Debut Is the Best Kind of Contradiction
    • Style
  • Bauhaus-Archiv, Needles & More: Browse This Season's Latest Drops
    • Style
  • Steph Curry Is Stepping Out For the Tunnel Walk This Season
    • Style
  • From ASICS to Saucony, Browse This Week’s Best Sneaker Releases
    • Sneakers