Gen Z Wants It, Christians Fear It: Praying x adidas Is About to Drop
Brand: Praying x adidas
Model: adidas Supernova Cushion 7
Buy: Online at Praying's website
Release Date: August 26 at 3 p.m. ET
Editor's Notes: Praying, fashion's preeminent Christiancore brand, has cast its irreverent eye on adidas — specifically, the footwear giant's Supernova Cushion 7, a running shoe first introduced in the early 2000s.
Reissued in April, the dad-friendly model has all the makings of an early aughts hit: a white mesh upper, icy blue stripes, and a treaded sole that immediately recalls another Y2K favorite, Skechers.
Praying retools the shoe with silverly, reflective paneling and a white rendition of adidas' Three Stripes. The white mesh upper remains intact, albeit with Praying's serif logo scrawled across the lateral in cobalt blue. A matching blue insole is branded with both collaborators' emblems.
In a final touch of piety, the Praying logo reappears on the outsole.
The collaboration follows a bit — or rather, a lot — of drama involving a photo promoting the team-up. On August 3, Addison Rae Instagrammed a photo of herself in Praying's Holy Trinity bikini, which reads "Father," "Son," and "Holy Spirit" on the left breast, right breast, and crotch, respectively.
Conservative Christians were unamused, and quickly pounced on 21-year-old TikTok influencer for the supposedly blasphemous pic. The two brands also fielded their fair share of complaints.
Of course, the backlash did nothing but bolster the visibility of all parties involved. Thanks to the public's unwillingness to relax, Praying x adidas is about to be a hit.
