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Brand: Public Culture

Season: SS18

Key Pieces: The second drop of Jakarta-based Public Culture's "Lucid Dream" collection serves up an array of graphic pieces that take inspiration from vintage film posters and advertisements. The graphics are further punctuated by floral imagery and mixed typography throughout, presented via a visually compelling lookbook shot on film.

Editor's Notes: For more under-the-radar hits, check out Sagittaire A, the anonymous brand that doesn’t need a logo.

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