The Gift of Gabbriette with Ray-Ban Meta
This is Gabbriette’s moment: if you don’t already know the name (have you been hiding under a rock?), you definitely know the face.
With a toss of her pin-straight, luminously blonde locks and an arch of her razor-thin eyebrows, she’s sauntered across creative bounds championed by her signature laidback attitude and IDGAF je ne sais quoi. After charging onto the Hollywood scene with dreams of becoming a choreographer and music video dancer à la So You Think You Can Dance, the Orange County native accidentally found herself at the helm of something a bit bigger than pointed toes and 8-count routines. That elusive feat, rarely attainable and often ineffable, was it-girldom. Consider it achieved, as evidenced by her latest starring role in elevated eyewear label Ray-Ban Meta’s seasonal campaign, where she sports the smartest (and arguably the sleekest) sunnies on this side of fashion tech. But would we expect anything less from the innovative ingénue? Exactly.
Her instrument: the Internet. Her qualifications: a knack for the photogenic (selfies and drool-worthy food snaps included), self-deprecating humor, and a thrifted wardrobe of dreams.
But how did raven-haired Cali girl, Gabriella Leigh Bechtel become the high gothic ice queen, Gabbriette? Her mononymic lore began amidst nocturnal bacchanalia in LA. The glitz, the glam, and, of course, a little help from the 365 party girl herself, Charli XCX.
“I met [Charli XCX] on the set of a music video, and we ended up partying together for a few years,” she recalls. “She reached out and was like, ‘I’m doing this project, and I’ve been trying to cast the singer.” Cut to her indie rock (and tragically short-lived) era of Charli-backed girl group, Nasty Cherry. A Netflix documentary underlining their musical formation brought Gabbriette from the background to the foreground—this time, on the mic and the center of every red carpet event.
Fast forward to 2024: Nasty Cherry in her rearview mirror with her Internet fame heightening. After relishing nearly a half decade on the peripheries of mainstream cool by way of her artsy chic posse and attendance at the right parties in LA, Gabbriette has officially been ushered into the-name-on-everyone’s-lips status. From her Erewhon chic viral cooking videos (grain-free raw brownies, anyone?) to a rockstar fiance and a badass name-drop in Ms. XCX’s hot girl anthem, “360”, Gabbriette has rapidly graduated from moodboard-worthy OOTDs to becoming, well, the moodboard itself. Now, she’s set her sights on big-screen stardom. Gearing up for her film debut in I Know What You Did Last Summer, the influencer slash model slash chef is ready to add “silver screen siren” to her CV.
“I live every day like it’s my last. A cookbook is [definitely] going to be coming out at some point, plus more food videos [and] hopefully my own TV show. I have big dreams,” she laughs about her casual plans for world domination.
We hear you: that’s so Julia. But please—call her Gabbriette. We’re already feeling so inspired.
From fashion blog forums to FYP scrolls, it’s her unique style that makes her the most magnetic trendsetter of the moment. Her trademark iconoclastic grunge looks, reminiscent of 90s Angelina and charmingly dubbed “Succubus Chic” by modern trend-casters, have kickstarted countless eyebrow-plucking sessions and, possibly, a surge in leather trench coat sales. They say imitation is the sincerest form of flattery and at the current rate of bleached blonde baddie emulation, she’s got to be blushing. It’s the gift of Gabbriette—whatever she spotlights on her coveted grid goes viral. Whatever edible assortment she whips up on camera spawns dozens of heart-eye emoji comments. And even more—whatever she sartorially endorses sells out by the dozen.
Enter: this season’s most buzzed-about accessory—already given the Gabbriette stamp of approval. Move over, grommeted belts. Make room, bijouterie. All eyes (and AI) are on glasses. Expect both the techies and fashion fanatics in your life to be coveting a pair of high-tech specs—the Gabbriette Effect is in full force. Her frames of choice? The freshest offering from Ray-Ban Meta as showcased through its striking campaign lensed by fashion’s photographic golden boy, Jack Bridgland. Equipped with camera and voice command technology, they’re perfectly suited to capture her next cooking video or live streaming from the kitchen. Now, she never has to wonder if a recipe calls for baking soda or baking powder. Fitted with Meta AI tech, the frames will figure that out.
Why not cosplay as Gabbriette for the day? Tap into your inner “rockstar’s girlfriend” with Ray-Ban Meta’s open-ear audio, nixing the need for bulky headphones or awkward earbuds while you rock your shades (hey Meta, turn up “Club classics”!).
Best of all, you can switch up your look as often as Gabbriette changes her hair color. Turn Y2K vibes up a notch in chalky gray Skylers bespectacled with Cinnamon Pink lenses. Go for nineties to noughties chic in frame shape hybrid, Headliners, a rounded-out take on the quintessential Ray-Ban look. Of course, you can always reach for a timeless classic, Wayfarer frames. After all, they’re a wardrobe staple for a reason.
Gabbriette isn’t just fashion’s current fixation—she’s the zeitgeist wrapped in a vintage leather bomber and skinny brows. And now, with Ray-Ban Meta frames, you can channel that iconic brat pack energy: “When you’re in the mirror, do you like what you see?” Take a picture; it’ll last longer—and look cooler, too. Snap selfies, flex on the timeline and let everyone know imitation might be flattery, but these frames? Pure genius.
Discover Ray-Ban Meta’s elevated collection of eyewear here.
