Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

The latest feat of physical strength to make its way around the internet is the 'One Chip Challenge,' a test that involves consuming the hottest chip in the world - a snack from Paqui Chips made from the Carolina Reaper pepper. Among those brave enough to try it is Shaq, who completed the challenge on live TV. Watch him eat the chip in the video above.

Shaquille O'Neal took on the challenge as a bet against his co-host on Inside the NBA, “Chuck, I’ll bet you $20 USD I bite a chip, won’t even make a face.” True to his claim, Shaq did not make a face - though a violent coughing fit may or may not have violated the terms of his bet.

In other NBA news, it seems Nike is having some trouble wth their jerseys... get the scoop on that here.

We Recommend
  • LVMH Watch Week 2025 Doubles Down on Bling & Nostalgia
    • Watches
  • Football Is More Fashionable Than Ever, Both IRL & In The Virtual World
    • Style
  • Jay Z’s Bugatti Tourbillon Is a Full-Circle Moment for Hip Hop Horology
    • Watches
  • From Converse to New Balance, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Sha'Carri's Olympics 'Fit Is a Slam (Nike) Dunk
    • Style
What To Read Next
  • Quietly, Saucily, Saint Laurent Swaggered Its Way to the Top of Fashion
    • Style
  • The OG Timberland Boot Was Always a Stud — Now, It Looks the Part
    • Sneakers
  • A 2000s Salomon Trail Shoe Is Reborn as 2025’s Main Event
    • Sneakers
  • The Fabric of Culture: Crown Royal Taps NOLA-Native Juvenile For An Ode to The Big Easy
    • Culture
    • sponsored
  • Nike's Air Max Football Boot Is a Confusing (But Undeniably Fun) Hybrid
    • Sneakers
  • How Did No One See Margiela's New Creative Director Coming?
    • Style