Slam Jam Is Launching Its First-Ever Standalone Own Brand
Global retailer Slam Jam is launching its own brand, (Un)corporate Uniforms. Developed alongside Paris-based creative agency Ill-Studio, (Un)corporate Uniforms serves as Slam Jam's first-ever standalone product project, and the debut collection is set to arrive in just a matter of days.
The brand will also act as an ongoing research initiative, aimed at defining the concept of a uniform. Subsequently, (Un)corporate Uniforms garments are designed to be worn by like-minded individuals with the purpose of standing out.
The debut (Un)corporate Uniforms collection is essentially a uniform prototype consisting of three items. The Diagonal Yuma Anorak, Joliet Overshirt, and Diagonal Attica Pant are all made in Italy and feature the brand's signature motif, an upside-down "A" surrounded by a dashed circle. The logo is a nod to the mathematical symbol “for all,” while the dashed circle symbolizes constant evolution due to outside influences and energies.
You can look forward to the inaugural (Un)corporate Uniforms collection releasing December 22 on slamjam.com.