Highsnobiety
Double Tap to Zoom

This piece appears as part of “BERLIN, BERLIN” — a weekend-long virtual celebration of the city. Head here to see the full series.

“BORN TO CUDDLE READY TO DIE” reads an Instagram caption from Berlin-based creative studio Sucuk und Bratwurst. That pretty much sums up their aesthetic. Kawaii techno. Seapunk, Rihanna-era. Nu metal but make it fashion.

Best buds since kindergarten, Lukas Olgac, Denis Olgac, Alessandro Belliero, and David Goenner are the four designers who make up the creative studio. Favorites of the German art and fashion scene, they’ve designed graphics for Post Malone merch and runway animations for Moncler Genius, including one that zooms into the single right eye of Will Smith. Sucuk und Bratwurst have also done illustrations for the unimpeachable tastemakers 032c and Kaleidoscope. One poster with net artist Nik Kosmas (of the aforementioned Instagram caption) shows two skeletons either cuddling or choking each other.

Your Highsnobiety privacy settings have blocked this Vimeo video.
Your Highsnobiety privacy settings have blocked this Vimeo video.
Your Highsnobiety privacy settings have blocked this Vimeo video.
Your Highsnobiety privacy settings have blocked this Vimeo video.

Their project for BERLIN, BERLIN is kind of weird but don’t overthink it. The theme: cherries. The illustrations are based on portmanteaus they made from the word “cherry”: “Hairy Cherry", "Marry Cherry", "Cherry Poppins", "Cherry Potter" and "Cherry Tea."

“We love to play with the simplest and most obvious topics or objects in our environment and to create new concepts or objects with them. The whole thing always happens rather unplanned,” the collective explains. “You talk about the movie Mary Poppins and at the same time someone eats cherries and bang — there is the idea.”

Get it? It’s okay, we don’t either.

We Recommend
  • VACO Studio Shows Us Miami In HOKA’s Not In Run Club Finale
    • Sneakers
    • sponsored
  • Patience Is A Virtue—Massimo Osti Studio Finally Unveils Chapter 7
    • Style
    • sponsored
  • adidas and Zalando Caught Up with Berlin's Fastest Runners
    • Sneakers
    • sponsored
  • Denim, Graffiti & Raves: Gerrit Jacob Brings ‘90s Berlin Back to Life
    • Style
  • From ASICS to Nike, Browse This Week’s Best Sneaker Releases
  • At Berlin Art Week, Google’s Pixel 9 Pro Is the Canvas
    • Art & Design
    • sponsored
What To Read Next
  • Pharrell & NIGO Turned the LV Runway Into a Private Auction
    • Style
  • adidas Sambas Go Elegantly Chunky With a ‘90s Skate-Ish Makeover
    • Sneakers
  • AURALEE's Next Great New Balance Shoe Is a Court Classic Gone Luxe
    • Sneakers
  • Pharrell & NIGO’s Louis Vuitton Collection Is Over a Decade in the Making
    • Style
  • HOKA’s Trail-Ready Formal Shoe Is the Final Boss of Sneaker-Loafers (EXCLUSIVE)
    • Sneakers
  • Being the Face of Stone Island Means Everything to Jalen Green (EXCLUSIVE)
    • Style