Highsnobiety
Double Tap to Zoom

Tokyo Fashion Week, officially referred to as Rakuten Fashion Week, has been canceled due to the coronavirus outbreak, Business of Fashion reports.

Tokyo Fashion Week was originally scheduled to take place March 16 through March 21 — this year would have accounted for the second showcase under new title sponsor, Rakuten. The Tokyo event isn't the first to be affected by coronavirus, however, as fashion weeks in Shanghai, Beijing, and Seoul have been postponed or canceled. Milan Fashion Week was wrapped early due to an outbreak in Northern Italy.

“I am sorry for the designers [who] looked forward to their shows,” Japan Fashion Week Organization (JFWO) Director Kaoru Imajo told BoF. He also added that JFWO will aid in bringing attention to designer collections through online visibility.

BoF points out that local designers will seemingly be the ones most impacted by the cancellation of Tokyo Fashion Week, as the event's attendees are predominantly industry insiders including buyers. Imajo revealed, however, that showrooms will continue to support brands, while others will show off-schedule.

“It’s a good opportunity to consider new ways to do shows or showrooms digitally... so that [brands] can reach more audiences from all over the world,” said Maiko Shibata, creative director and buyer of Tokyo-based boutique Restir.

She went on to add that it may be difficult for some brands to fill their orders as there will be less global exposure due to the cancellation of Tokyo Fashion Week.

For more on the impact coronavirus is having on the global fashion industry, follow here.

We Recommend
  • Forget Fashion Week: Runway Shows Are for Cars, Angels & Puffer Jackets
    • Culture
  • The Scandinavian Brands to Know Ahead of Copenhagen Fashion Week
    • Style
  • And the Award For Freakiest Fashion Week 'Fit Goes To: Daniel Craig
    • Style
  • At Fashion Week, Nara Smith Cooks Up a New Kind of Celebrity
    • Style
  • SYKY Is Your Travel-Free Ticket to Fashion Week
    • Style
What To Read Next
  • Brooks' Best Dadcore Running Shoe Just Got Cooler
    • Sneakers
  • adidas' Classic Sneaker Gets Its Well-Deserved Flowers
    • Sneakers
  • Nike's New Weird AF1 Sneaker Has Gone Coastal
    • Sneakers
  • This Bauhaus Coffee-Making Set Is So Hi-Tech, The Kettle Has Wi-Fi
    • Art & Design
  • Meet Tyler the Creator's Le Fleur Jogger, an All-New Super-Flat Converse Sneaker
    • Sneakers
  • Nike & Sacai Are Giving Nothing, In a Good Way
    • Style