Highsnobiety
Double Tap to Zoom

The Twitter that you once knew and loved is officially dead. Sure, the platform is still up and running, but Elon Musk's latest move to bring X, "the everything app," to life, Twitter Inc, has officially merged into X Corp – that's to say, it no longer exists.

A lot has changed since Elon Musk expressed interest in buying Twitter. After becoming the platform's largest shareholder in January of last year, Musk set his sights on joining the board; beyond that, following disagreements with CEO Parag Agrawal on how Twitter should change, his intentions accelerated to buying the company outright.

Your Highsnobiety privacy settings have blocked this Twitter post.

What came next was an astronomical purchase totaling $44bn. Despite having first rejected the notion to buy, Twitter had a change of heart – this would be the first, but not the last.

Your Highsnobiety privacy settings have blocked this Twitter post.

The second came by way of Musk himself, who, in July, announced he wanted to pull out of the deal due to fallouts concerning data requests, more specifically, the number of bots on the platform.

Months later, the deal was back on and finally completed, leading Musk to announce that "Buying Twitter is an accelerant to creating X, the everything app."

Your Highsnobiety privacy settings have blocked this Twitter post.

Now, X is seemingly becoming more and more of a reality, as court documents have revealed that Twitter Inc no longer exists, having been officially merged with X Corp.

The proposed app is expected to be the West's answer to China's WeChat, a platform that supports everything from messaging, payments, ridesharing, food delivery, and more. The everything app.

Your Highsnobiety privacy settings have blocked this Twitter post.

While Twitter continues to be riddled with issues since the deal went through; with countless bot accounts, x-rated content seemingly drowning the platform, outages, glitches, and software failures; all of which are being dealt with by a drastically reduced skeleton crew; all the while Twitter Blue remains a huge point of contention struggling to build revenue; despite this move forward, it doesn't feel as if X will be coming to life anytime soon.

What's next for Elon Musk, Twitter, and X Corp? Only time will tell...

We Recommend
  • On Their 5th Anniversary, Aimé Leon Dore & New Balance Unleash a Flurry of Sneakers
    • Sneakers
  • Romeo Beckham Is a FENTY x PUMA Model Now (EXCLUSIVE)
    • Sneakers
  • Nike's Revived Y2K Dad Runner Now Has Grandpa Rizz
    • Sneakers
  • adidas' Gazelle Is Always Incredibly Clean — It's Now Waterproof, Too
    • Sneakers
  • Salomon's Tremendous Trail Clog Is Back & Now It's Got Teeth
    • Sneakers
What To Read Next
  • Needles Brings The Elevated Workwear, NOMA t.d. Brings The Artisanal Craft
    • Style
  • An adidas Samba Sneaker Dressy Enough for a Black-Tie Event
    • Sneakers
  • Take It or Leave It: What Highsnobs Are Bringing Into 2025 (& Leaving Behind)
    • Style
  • Nike Finally Unleashes a Gorgeous & Once-Super-Exclusive Jordan 1 Sneaker
    • Sneakers
  • The Extreme Craftsmanship of a Swiss Watch In a GORE-TEX Boot
    • Footwear
  • Nike's Stylishly Rugged Trail Shoe Has No Business Looking This Good
    • Sneakers