Tyler, The Creator for Supreme? Finally
Tyler, the Creator is the face of Supreme.
Dressed in a green Supreme Box Logo paired with his signature trapper hat and neck scarf, photos of Tyler first started popping up as wheat pastings in London before Supreme made the campaign official by printing the photo on T-shirts as part of its upcoming Fall/Winter 2024 collection.
The musician and multi-hyphenate creative is following in the footsteps of famous faces such as Nas, Kate Moss, and Mike Tyson by having his own line of photo tees created by the streetwear giant.
The Supreme community has warmly welcomed Tyler's campaign, evoking a sense of nostalgia that took OG fans back to the artist's Odd Future days.
Before his transformation into a loafer-wearing Flower Boy (and Louis Vuitton collaborator), Tyler, the Creator, the leader of the alternative music group Odd Future, was a huge Supreme guy. He often sported the label's famous gear in music videos and street style, creating a shared experience for fans.
When starring in Earl Sweatshirt's "Whoa" video, Tyler casually flexed a teal-colored pullover emblazoned with the label's simple albeit iconic Box Logo.
Tyler's love for the brand was even evident in his lyrics. In his hit song "She" with Frank Ocean, Tyler, while outfitted in a blue Supreme Box Logo hoodie, rapped, "Got them gold ninja stars and red Supreme nunchucks."
For fans who've been rocking with Tyler since the OF era, 2024's Supreme moment is long overdue but also very well deserved.
Supreme's Fall/Winter 2024 collection is its first under new ownership and there's no better way to rev up day one Supremers with one of fashion's (and the brand's) most influential faces.
