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Gentle Monster

Gentle Monster, Gentle Monster

FOUNDER

Founded by Jay Oh and Hankook Kim

FOUNDED

Founded in 2011 in Seoul, South Korea.

HQ

Seoul, South Korea

WHAT IS GENTLE MONSTER?

Gentle Monster is a South Korean brand specializing in sunglasses and optical glasses, that embraces a fresh perspective on eyewear design through diverse collaborations and innovative experimental approaches.

IS GENTLE MONSTER CHEAPER IN KOREA?

As the eyewear brand is originally from there, it has been said that the brand is cheaper in South Korea compared to its stores in other countries. However, this is not fully confirmed.

DOES GENTLE MONSTER GO ON SALE?

Gentle Monster rarely offers sales or promotions; for a straightforward reason: the brand produces limited quantities of each design, which leads to swift sell-outs of new edition models.

ARE GENTLE MONSTER SUNGLASSES GOOD?

Gentle Monster takes pride in not only its boundary-breaking approach but also the high-quality construction of its products.

2011

The brand Gentle Monster was founded in 2011 in Seoul, South Korea by Jay Oh and Hankook Kim. The brand set out to challenge traditional notions of eyewear design.

2012

The first Gentle Monster store opened in the trendy district of Apgujeong in Seoul.

2014

The brand started to get international recognition and starts their global expansion by opening of its first overseas store in Beijing, China.

2016-2017

In February 2016, the brand's first US store opened on Grand Street in SoHo, New York City. This was followed by its second US store opening in downtown Los Angeles in October 2017.

2018

Collaborations have become a defining feature for Gentle Monster, bringing the brands exposure to a mainstream audience by their partnerships with Ambush, the Ambush x Gentle Monster collaboration, and with Jennie Kim of the K-pop group BLACKPINK.

2023

Gentle Monster x Maison Margiela collaboration drops at their flagship store in NYC.

2024

Gentle Monster releases their latest Jelly collection, consisting of five fresh styles, each presented in vibrant pouches reminiscent of Haribo gummies. These confectionery-inspired glasses gained rapid online popularity and selling out swiftly.

Latest Stories

  • GENTLE MONSTER & TEKKEN's Horned Sunglasses Are of Beastly Beauty

    • Style
  • Mugler & Gentle Monster's Bug-Eyed Sunglasses Have ‘Intense Energy’

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  • Gentle Monster Is Also a Marketing Monster

    • Style
  • Throwing Shade at Antiquity, Gentle Monster & Maison Margiela Go Sci-Fi Sleek for Synergized Sequel

    • Style
  • Robots, Monsters, and Margiela…Oh My

    • Style
    • sponsored
  • Girl Dinner? You Mean Gentle Monster's Jelly Collection? (EXCLUSIVE)

    • Style
  • GENTLE MONSTER's Been BOLD – It's Only Getting Bolder

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  • Maison Margiela x Gentle Monster Has Landed

    • Style
    • sponsored
  • EXCLUSIVE: Maison Margiela x Gentle Monster Is a Creature Feature

    • Style
  • Wearing Sunglasses in Winter Is a Style Power Move

    • Style
  • 'Tis the Season to Be BOLD With GENTLE MONSTER

    • Style
  • Sunglasses? No, Gentle Monster x Moncler Is a Commentary on Social Media

    • Culture
Load More

Gentle Monster Highlights

  • Girl Dinner? You Mean Gentle Monster's Jelly Collection? (EXCLUSIVE)

    • Style
  • Sunglasses? No, Gentle Monster x Moncler Is a Commentary on Social Media

    • Culture
  • EXCLUSIVE: Maison Margiela x Gentle Monster Is a Creature Feature

    • Style
  • Fendi & Gentle Monster's Sunglasses Will Elevate Your Summer Style

    • Style
  • Enter Gentle Monster & Jennie's Dream World

    • Culture