What We've Been Up To
From immersive storytelling online and community-led brand activations to launching our own store and collaborating with some of the culture's most imaginative brands, this diary highlights our latest Highsnobiety projects.
Berlin Marathon Partnership - New Balance
With the marathon taking place in Berlin last weekend, Highsnobiety teamed up with New Balance for a 3-day pop-up at our flagship store. The event featured an innovative running experience, panel talks, workshops, and live performances. Guests enjoyed refreshments and tried their luck at our treadmill challenge to win exclusive merch!
Highsnobiety Magazine's September Issue
Highsnobiety Magazine launched its September Issue with global cover star Rosalía. A special limited edition with Marc Jacobs on the cover arrived with a launch party at the Standard.
Not In New York
Highsnobiety returned to New York. Our latest Not In New York collection champions local pioneers, emphasizing themes of mobility, connectivity, and the shared experiences that characterize the city’s spirit. We’ve crafted an in-line collection of graphic tees, hoodies, and accessories highlighting the individual stories that emerge within this bustling metropolis.
Highsnobiety / Conor Cunningham , Highsnobiety / Conor Cunningham , Highsnobiety / Conor Cunningham
RUF x HS
Highsnobiety joined forces with RUF to create an auto-racing superteam. The capsule, set against a co-branded petrol station backdrop, showcased RUF’s iconic green, yellow, black, and white palette in a 20-piece collection. Standout items included a green leather bomber, race car jacket with matching bottoms, and a range of logo-heavy hoodies and tees.
Summer of Sexy
This summer, Highsnobiety explored all the ways personal style transcends what we wear. This special series delved into critical discussions and stories that highlight the body as a site of expression and exploration – social, sexual, and psychological.
Not In Paris
The latest edition of Not In Paris, a multi-media cultural celebration curated by Highsnobiety, is returning to the French capital city, and it arrives with an extensive, limited-edition merchandise collection. This includes the return of a favorite collaborator from previous years and the introduction of new faces such as Le Monde, Champion, and Cedric Grolet.
Highsnobiety, Highsnobiety
Ljubav x HS
Our collaboration with Ljubav will release exclusively at the Highsnobiety Flagship Store and on the Highsnobiety Shop.
Founded in 2021 by Croatian-German rapper RIN, Ljubav infuses its passion for craftsmanship, art, and the environment in its seasonal collections. Our new collaboration with the brand draws inspiration from the rapper’s hometown in Bietigheim-Bissingen and features graphic tees, knit sweaters, and accessories that show love for RIN’s humble beginnings.
To mark the occasion, RIN joined us at our flagship on June 8th for an event complete with an installation, customization stand, and much more.
Versace Mercury
On June 3, Highsnobiety hosted at our flagship store in Berlin the launch event of the Versace Mercury. When Versace chooses to do a chunky sneaker, the Italian luxury fashion house does not hold back, and its newest release, the Versace Mercury, follows in the big, bulky footsteps of its predecessors.
Acne Studios x Frederic Malle
On May 8, Highsnobiety hosted an event at our flagship store in Berlin to celebrate the launch of the Acne Studios x Frederic Malle fragrance collaboration.
Introducing the Not In Milan collections, a celebration of design.
Milan Design Week is the most prestigious furniture fair, the biggest of its kind in the world, and Highsnobiety is once again on the ground to launch our latest “Not In” city series. This collection will release alongside products created in collaboration with our favorite Italian institutions, like another round of our popular Bar Basso collaboration, a furniture-focused collection with Salone del Mobile, and Inter's iconic blue and black striped shirt re-interpreted for homeware.
Gustaf Westman x Highsnobiety
The Gustaf Westman and Highsnobiety partnership celebrates merging artistry and fashion culture. Consisting of exclusive to Highsnobiety products that includes the design studio’s special edition Chunky Spiky Cup, produced in a range of colorways including pink, orange, green, and purple. Rounding out the product offerings are Gustaf Westman ceramic Candlestick holders in a bold red and soft pink alongside an iconic pink Chunky Cup and Vase.
The apparel consists of two Gustaf x Highsnobiety Jersey T-shirts featuring the Spiky Cup hero image on the front, available in pink short sleeve and white long sleeve variations.
Highsnobiety Store Opening
Highsnobiety opened its first permanent Flagship Store worldwide on March 1. Nestled in a historical building on the iconic Unter den Linden in Berlin, the flagship store embodies Highsnobiety's vision as more than just a traditional retail space but a dynamic platform for layered and ever-changing storytelling.
Highsnobiety Magazine Issue 34
Our spring 2024 print issue features living legends in music, style, and culture: André 3000, Dries Van Noten & Pamela Anderson.
Not In London
The latest addition to our "Not In" city series, Not In London, takes over the English capital city during fashion week.
Not In London is a multi-media celebration of the English cultural capital. With parties, a pop-up store at Selfridges, brand collaborations, and more.
Valentines Day
As we discoverd in our first-ever State of Love survey, young people today are valuing creative collaboration over traditional love and relationships. In the spirit of our findings, we spent time with 5 different couples who are both friends and co-creators, including fashion brand Commission and pop stars Sabrina Carpenter and Kevin Abstract.
Lacoste
For our first-ever collaboration with Lacoste, the French label’s enduring sportswear styles have been customized with subtle alterations in silhouette and fabric.
The 7-piece collection, featuring clothing, accessories and a brand new sneaker. is characterized by the eggshell colorway that is used across the assortment of garments and their oversized, boxy fits.
Highsnobiety / Marcin T. Józefiak, Highsnobiety / Marcin T. Józefiak, Highsnobiety / Marcin T. Józefiak
Highsnobiety / Marcin T. Józefiak, Highsnobiety / Marcin T. Józefiak
ADIDAS HIGHART, MIAMI ART BASEL 2023
Inspired by a blank canvas, the adidas Originals x Highsnobiety HIGHArt Campus sneaker is the centerpiece of the collection. The limited edition capsule also comprises a panel canvas painter jacket, ball cap and tote bag, all inspired by the blank canvas theme.
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