Highsnobiety

Yeezy

WHEN WAS YEEZY ESTABLISHED?

Kanye West’s YEEZY and adidas officially started their joint partnership in 2015.

WHERE IS THE YEEZY HEADQUARTERS?

The YEEZY headquarters is currently in Calabasas, California. However, Kanye has been very vocal about opening a YEEZY Campus in Wyoming.

WHAT IS YEEZY?

The first brand to collaborate with West was A Bathing Ape, creating the Dropout Bear Bapesta in 2006.

West then went on to collaborate with luxury brand Louis Vuitton in 2009, creating three different silhouettes named after notable people in his life.

From the period of 2009 until 2013, Kanye collaborated with Nike to release two silhouettes (three sneaker styles) before parting ways over disagreements about royalties.

Kanye turned to adidas, who agreed to provide royalties for new Yeezy styles and amalgamated in the introduction of the YEEZY Boost 750; becoming the ultimate sneaker hype in 2015.

Since the start of the ongoing YEEZY x Adidas collaboration, the sneakers have attracted much attention with every new release – particularly with limited quantity items such as the YEEZY Boost 350 V2 “Zebra,” which had a resell price of $1,600 before dropping back down to $550 after restocking.

WHO IS THE FOUNDER OF YEEZY?

Kanye West

WHO IS THE CEO OF YEEZY?

Kasper Rorsted (adidas)

INSTAGRAM

WHAT IS YEEZY'S REVENUE?

$1.7 billion (2020, approximate)

HOW CAN YOU TELL IF YOUR YEEZYS ARE FAKE?

On real YEEZYs, the heel tab is placed much closer to the ankle collar than in the fake sneakers. Furthermore the black stitching going up the middle of the midsole is unique on the real YEEZYs, usually an organized corresponding square and “X” pattern that is different to most of the unauthorized sneakers and their more archaic stitching.

Most writings on unauthorized soles are white and in the opposite direction to that on the real pair, with further discrepancies visible in more stitching and size tags.

WHERE CAN I BUY YEEZYS?

Physical retailers supplying YEEZYs include Footlocker, Champs, Finish Line and of course adidas. The adidas app is also recommended for people in cities such as Berlin, London, Milan and various US cities such as New York and Chicago, although it is rumored that the app will soon transition away from a standalone experience into the larger portfolio of adidas App services.

In terms of resales, StockX has taken a large precedence in offering a proxy service for buyers and sellers that verifies products and makes sure to vet inauthentic items.

HOW MUCH ARE RESALE PRICES FOR YEEZYS?

Resale prices typically vary depending on the silhouette and condition of the item, as well as the original release date and the general hype surrounding the sneaker. One of the most expensive resale prices are for the Nike Air YEEZY 2 Red “October,” with the average resale price on StockX being at €4,144 and ranging up to €12,611.

The “Red October” is an extremely small special edition run; the included combination lace and Velcro fastening system and an all-red aesthetic make them stand out.

WHEN IS YEEZY DAY?

YEEZY Day usually occurs on the 2nd and 3rd of August.

WHAT IS YEEZY DAY?

YEEZY Day usually takes place in August. Though the annual holiday doesn’t necessarily honor the day Ye was brought into the world, it does celebrate all things YEEZY.

2006

Collaboration between A Bathing Ape and West begins.

2009

Collaboration between Louis Vuitton and West.

Collaboration between Nike and West begins.

2013

Nike and West’s partnership ends due to dispute over royalties.

2015

Collaboration between adidas and West is dropped with the first sneaker, causing massive hype internationally and online that continues until today.

  • Wait, There's Still Another YEEZY Restock?

    • Sneakers
  • adidas Drops YEEZY Sneakers Again, One Last Time

    • Sneakers
  • adidas YEEZY's March 2024 Drops: Everything to Know

    • Sneakers
  • adidas Is Dropping YEEZY FOAM RNRs This Week

    • Sneakers
  • Who Deserves Credit for the Paparazzi Fashion Campaign?

    • Style
  • Finally, adidas Is Selling Off Its Remaining YEEZY Sneakers

    • Sneakers
  • Where's All This Unreleased YEEZY GAP Clothing Coming From?

    • Style
  • Everything to Know: adidas' Final YEEZY Sale in 2023

    • Sneakers
  • A Year After YEEZY GAP Ended, Unreleased Grails Quietly Surface for Sale

    • Style
  • The Essential Shoes For Your Wardrobe Refresh in 2023

    • Style
  • YEEZY & Playboi Carti Muse Betsy Johnson Makes PRODUCTS, Not Clothes

    • Style
  • Everything to Know: adidas YEEZY's August 2023 Sneaker Sale

    • Sneakers
  • The What, When & Where of adidas YEEZY's August 2023 Drops

    • Sneakers
  • adidas YEEZY's Next Drop Is the Next-Best Thing to the 350 "Zebra"

    • Sneakers
  • The YEEZY Boost 700 "Wave Runner" Is Back

    • Sneakers
  • Expect adidas' Second YEEZY Sale in Summer 2023

    • Sneakers
  • Will Anyone Actually Buy Kanye's New YEEZY Sock Shoes?

    • Sneakers
  • No Surprise That Kanye's Son, Saint, Also Loves McDonald's (& CPFM)

    • Style
  • Finally, a Tonal YEEZY QNTM Colorway

    • Sneakers
  • Unreleased YEEZY x D Rose Samples Reveal More of What Never Came To Be

    • Sneakers
  • Somehow, Kanye Found Someone Worse to Be YEEZY CEO

    • Culture
  • No More Sneakers: Kanye Is Just Wearing Socks Now

    • Style
  • Yeezy Slides On, Kim Kardashian Is Back in Soccer Mom Mode

    • Sneakers
  • Everything to Know About the Final adidas YEEZY Sneaker Sale

    • Sneakers
  • adidas' Final YEEZY Sneaker Sale Is Upon Us

    • Sneakers
  • Kanye West Is Hiring YEEZY Employees From Craigslist

    • Culture
  • YEEZYs Are Bigger Than Ye

    • Sneakers
  • Up to 40% Off On Resale BAPE, Rhude, Stüssy, and More Here

    • Sneakers
  • Inside Kanye's Secret YEEZY SEASON 10 Show

    • Style
  • adidas Finally Has a Plan to Sell Its Remaining YEEZY Sneaker Stock

    • Sneakers
  • Kanye Quietly Unveiled YEEZY SEASON 10

    • Culture
  • WrestleMania 39? More Like "Red October" Mania

    • Sneakers
  • Goodbye, YEEZY SUPPLY

    • Sneakers
  • adidas Seeks Solution to $1.3 Billion YEEZY Problem

    • Sneakers
  • AGR's Creating Its Kaleidoscopic World One Knit At A Time

    • Style
  • The Future Is Laceless & These Pairs Prove It

    • Sneakers
  • YEEZY-Free adidas 350s Are (Possibly) Coming Soon

    • Sneakers
  • Designer Julie Valuskova on the Future of Sneaker Design

    • Sneakers
  • adidas Has "Interesting Plans" For YEEZY Sneaker Designs

    • Sneakers
  • GAP Terminates YEEZY GAP, for Good This Time

    • Culture
  • Kanye's Anti-Semitism Has Killed adidas YEEZY

    • Culture
  • All the YEEZY SEASON 9 Moments, From "WHITE LIVES MATTER" to YZY Boots

    • Style
  • "Bernard Arnault Is My New Drake": Kanye's YEEZY SEASON 9 Show

    • Culture
  • MARKET Begs for Kanye Beef With Copycat YZY SHDZ

    • Style
  • YEEZY GAP Engineered by Balenciaga Ain't Over: Part 2 Just Arrived

    • Style
  • Amidst Donda Academy Buzz, Kanye Joins TikTok

    • Culture
  • Kanye on YEEZY, adidas, GAP & His Love for Alo Yoga

    • Culture
  • Kanye Just Ended His GAP Partnership — adidas Is Next

    • Culture
  • Kanye Takes NYFW With Chris Rock, YEEZY GAP Sunglasses & a Beard

    • Culture
  • What's Going on With Ye, adidas & GAP?

    • Culture
  • What to Make of YEEZY GAP's Enigmatic New Campaign?

    • Style
  • Turns Out You Can Make Ye's YEEZY GAP SHDZ at Home

    • Style
  • The Latest YEEZY Slide Colorways to See You Through Summer

    • Style
  • YEEZY GAP is a Resale Hit

    • Style
  • Picking Through Kanye West's Trash-y "Homeless" Controversy

    • Culture
  • Introducing YEEZY by You, but Not Quite

    • Sneakers
  • 10 of the Best Sneakers to Cop for Less than Retail Today

    • Sneakers
    • sponsored
  • Everything Going Down on YEEZY DAY 2022

    • Sneakers
  • 8 Pairs We're Copping on Yeezy Day 2022

    • Sneakers
    • sponsored
  • A YEEZY x North West Era May Be Near

    • Style
  • Why the YEEZY GAP Collaboration Is a Truly Historic Moment in Fashion

    • Culture
  • Dumpster Diving for YEEZY GAP

    • Style
  • Guarantee Your YEEZY GAP Haul Early at StockX

    • Style
    • sponsored
  • A Fleet of Ye's Vans Are Shock-Dropping YEEZY GAP Across America

    • Culture
  • Every GAP Store Carrying YEEZY GAP Engineered by Balenciaga

    • Style
  • We Went Inside Ye's YEEZY GAP Store as It Took Times Square

    • Culture
  • YEEZY GAP Is Coming to a Store Near You

    • Style
  • Y'all Want Anything From Kanye's New YZYSPLY Stores?

    • Culture
  • Let Your Feet Breathe With the Best Breathable Sneakers

    • Sneakers
    • sponsored
  • The Best adidas YEEZY Foam RNNR Colorways to Cop This Season

    • Sneakers
  • Kanye, Imma Let You Finish, But These adidas Are Not YEEZYs

    • Sneakers
  • The Return of YEEZY GAP Engineered by Balenciaga

    • Style
  • Slide Into Summer with a YEEZY Trio

    • Sneakers
  • eBay Needs to Smell Your Gucci Bag Now

    • Style
  • Everything to Know About YEEZY GAP, From Blue Jackets to Balenciaga

    • Culture
  • These Are the Best YEEZY Boost 700 Colorways We Found at Resale

  • re-size? is Your Chance to Secure a Pair of Nike Air Yeezy 1 "Zen Grey"

    • Sneakers
  • Pete Has Kim's Heart But Kanye Still Has Her Wardrobe (For Now)

    • Culture
  • Praise YEEZUS, the YEEZY BOOST 350 "Turtledove" Is Restocking

    • Sneakers
  • Oversized Garments Make Everything Easier

    • Style
  • YEEZY's New Head of Design Is a Nike Alum

    • Culture
  • Sorry, No Belugas, But an OG Wave Runner Restock Is Coming

  • Cop the adidas YEEZY Boost 350 V2 MX Frost Blue at StockX

    • Sneakers
    • sponsored
  • Unlocking the Secrets of YEEZY GAP Engineered by Balenciaga

    • Culture
Load More

Yeezy Highlights

  • Everything to Know About YEEZY GAP, From Blue Jackets to Balenciaga

    • Culture
  • Everything Going Down on YEEZY DAY 2022

    • Sneakers
  • We Picked Our Favorite YEEZY Colorways From the Brand's Best Silhouettes

    • Selects
    • sponsored
  • We Ranked Every YEEZY Restocking in 2021 From "Easy Pass" to "Gotta Have"

  • The Tumultuous Story of Kanye West's YEEZY so Far

    • Style