Patta

Patta is one of streetwear's golden children. Founders Edson Sabajo and Guillaume' Gee' Schmidt have taken their genuine love for sneaker culture and cultivated it into one of the most influential retailers in Europe. The Amsterdam-based label is a hotbed of culture, music, and art, attracting the likes of Nike, ASICS, and Converse into their boutique as clients and partners. Often regarded as the best Nike collaborator of all time, you've probably longed to get your hands on a pair of Patta Air Max 1s or Air Jordan 7s. The brand's expanding roster of sneaker must-haves and ever-evolving clothing collections continue to create waves across the streetwear community.

Patta was born out of love and necessity rather than profit and novelty. During the rise of the Dutch Hip-Hop scene in the late 90s, Sabajo and Schmidt wanted to provide themselves, as well as their friends and family, with a steady supply of footwear and gear. Shortly into their newfound hobby, the two friends found themselves traveling around the world to obscure sneaker stores to cop large amounts of shoes for the sneaker-hungry Amsterdam community. Patta — a term that means 'shoe' in the two founders' native language of Surinamese — got its start in 2004. The brand quickly rose to prominence over the years, supplying the Dutch community and the rest of Europe with streetwear staples. Converse, adidas, Reebok, KangaROOS, Vans, Puma, New Balance, Awake, and byParra have all made the brand their home.

The creative boutique's team would eventually use its knowledge and love for culture to launch its own in-house brand. Their sneaker collabs are nothing short of legendary. Drops like Patta's ASICS GEL-Respector, Vans Old Skool 'Mean Eyed Cat', and Air Max 1 Parra are sneakers still coveted to this day. When it comes to clothing, Patta has tapped into that same collaborative spirit bringing in the likes of Peter Angelo Simon, Tommy Hilfiger, COOGI, Carhartt WIP, and Emory Douglas to design culturally rich collections. Patta taps into various aspects of LA, NYC, and Amsterdam youth cultures pulling from streetwear, sportswear, and workwear to design their garments. All of it comes together beautifully in the brand's attention-grabbing graphic tees, Brooklyn-like jackets, and performance-inspired staples.