Owner and founder of her own menswear label, Studio ALCH, Alexandra Hackett is a contemporary designer that focuses on exploring the process of deconstruction and reconstruction to extend the lifespan of pre-existing products. She specialises in reconstructed Nike apparel, hence the moniker of her personal Instagram account, @miniswoosh.
In 2017, she was selected as 1 of 12 creatives worldwide to participate in Nike’s global Vote Forward Campaign, to design her own Air Max. Since this, she has continued to work with Nike on a multitude of different projects.
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