Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
A Ralph Lauren Alum Is Replacing Hedi Slimane at CELINE — Here's Why It Makes Sense
Bottega Veneta Fragrance Is Back With a Bang
Birkenstock's Latest Drop Isn't a Sandal — It's Skincare
Face Value: The 5 Best Beauty Drops of September
And the Award For Freakiest Fashion Week 'Fit Goes To: Daniel Craig
SS25's Hottest Accessory Isn’t a Bag — It’s Big-Ass Glasses
Glossier's New 'You' Fragrances Are Even Better Than the Original
A ‘Universal’ Blush Brings Beauty’s Shade Problem Back to Light
From the Co-Founder of Starface, a New Brand Destigmatizing Drug Safety
It's Not Sweater Weather Until the Olsen Twins Say So
With New Fragrances, Glossier Moves Beyond 'You'
Versace’s Perfume Bottle Shoes & Bags Are Fashion For Fragheads
