Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
Post-Retirement, Dries Van Noten Is Still Working on Fragrance & Beauty (EXCLUSIVE)
Ella Emhoff’s DNC Fashion Was White House-Worthy
The Year Business Wear Beat Streetwear
Bella Hadid's in Hollywood But Her Heart's in the Wild West
The Horse Girl Perfume Renaissance Is N(e)igh
Are High-Heeled Sneakers Fashion's Next Ugly 'It' Shoe?
Bella Hadid's New Fragrance Is an Ode to High School & Horses
Even Adam Sandler Can't Escape Short Shorts Summer
Kendall Jenner Is a Walking Ad For a Stealth Wealth Sleeper Hit
D.S. & Durga x Soft Services: Two Cult Beauty Faves Collide
