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Next-Gen Noses: The Indie Perfumers Shaking Up Scent

A new wave of self-taught perfumers is redefining what it means to be a successful nose. They've broken into the insular world of fragrance — and now, they're disrupting the industry.

  • Beauty

Highlights

  • rice-perfume

    Rice Is Perfume’s New Favorite Comfort Food

    • Beauty

  • It’s a Book, It’s a Perfume, It’s a Book-Perfume

    • Beauty

  • Jouissance Makes Filthy Perfume For Sexy Intellectuals (EXCLUSIVE)

    • Beauty

Sniff, Spray, Love: The Ultimate Guide to Fragrance

Latest News

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  • Finally, Future-Chic ASICS Sportswear For Retro-Chic ASICS Sneakers

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  • These Are Niche Perfume Brands You Need to Know in Spring 2025

    • Beauty

  • Pat McGrath Is Selling the Secret to Margiela's 'Porcelain Doll' Skin

    • Beauty

  • Face Value: The 5 Best Beauty Drops of January

    • Beauty

  • Beauty Has Officially Caught Fashion's Ski Bug

    • Beauty

  • Chopova Lowena's Whimsical World Now Features Fragrance

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  • You've Never Heard of New York's Coolest New Fragrance Store (EXCLUSIVE)

    • Beauty

  • The Year We Loved to Hate Beauty

    • Beauty

  • Next-Gen Noses: The Indie Perfumers Shaking Up Scent

    • Beauty

  • Comme des Garçons Wrote the 'Anti-Perfume' Bible

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  • Face Value: The 5 Best Beauty Drops of November

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  • Rooted in Reality with Dove

    • Beauty
    • sponsored

  • Beef Fat, Emu Oil & Salmon Sperm: Beauty’s Sudden Appetite For Animals

    • Beauty

  • ‘Beast Mode’ Fragrances Aren’t Just For Bros

    • Beauty

  • Julie, Starface Sister Brand, Tackles a New Taboo: Cold Sores (EXCLUSIVE)

    • Beauty

  • A Watchmaker and a Perfumer Walk Into a Bar

    • Beauty

  • Tinashe’s Tips To Match Her Freak…ishly Good Skin

    • Beauty

  • Face Value: The 5 Best Beauty Drops of October

    • Beauty

  • Troye Sivan Talks On-Tour Beauty Routines, TikTok Brainrot & Vampire Facials

    • Beauty

  • Celestial Scents: The Best Fragrance For Your Zodiac Sign

    • Beauty

  • Why Do We Care What Politicians Look Like?

    • Beauty

  • Willie Norris’ First Beauty Collab Gets In Your Face — Literally (EXCLUSIVE)

    • Beauty

  • TikTok's 'Sleepy Girl Mocktail' Gets a Major Upgrade

    • Beauty

  • A New Beyoncé Fragrance Is Here

    • Beauty

  • Tour de Fragrance: Creed’s Absolu Aventus Lands in NYC

    • Beauty
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  • Everybody.World's First Perfume Is For, Well, Everybody

    • Beauty

  • Snob Diaries: Cetaphil SkinLABS with Tashi Rodriguez

    • Beauty
    • sponsored

  • Fashion's Sexiest Beauty Launch Is Finally Here

    • Beauty

  • A Fall Fragrance For Every Occasion

    • Beauty

  • Hermès' New Beauty Collection Is For Coloring Outside the Lines

    • Beauty

  • Balmain Beauty’s New Flagship Boutique Opens “The Sense Portal”

    • Beauty
    • sponsored

  • Queue the Scentsation: Creed’s Absolu Aventus Shuts Down Oxford Street

    • Beauty
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  • NIOD Proposes a New Era of Skincare, One Rooted in Longevity and Optimization

    • Beauty
    • sponsored

  • Bottega Veneta Fragrance Is Back With a Bang

    • Beauty

  • Reference Studios Launches Its Brand Through AI-Powered Fragrances

    • Beauty

  • When Looking Like a Teen Is Part of the Job

    • Beauty

  • Birkenstock's Latest Drop Isn't a Sandal — It's Skincare

    • Beauty

  • Face Value: The 5 Best Beauty Drops of September

    • Beauty

  • Glossier's New 'You' Fragrances Are Even Better Than the Original

    • Beauty

  • A ‘Universal’ Blush Brings Beauty’s Shade Problem Back to Light

    • Beauty

  • From the Co-Founder of Starface, a New Brand Destigmatizing Drug Safety

    • Beauty

  • With New Fragrances, Glossier Moves Beyond 'You'

    • Beauty

  • Versace’s Perfume Bottle Shoes & Bags Are Fashion For Fragheads

    • Beauty

  • The Ordinary Presents: The Science of Skin

    • Beauty
    • sponsored

  • Under Harris Reed, Nina Ricci Gets a Big Beauty Launch

    • Beauty

  • Blip Gives Us Another Reason to Toss the Vape

    • Beauty

  • Your Favorite '90s Hair Product Is Back — Original Formula Included

    • Beauty

  • Isamaya Ffrench's Latest Collab Is Total Eye Candy (EXCLUSIVE)

    • Beauty

  • Santa Maria Novella's New Perfume Is a Tall Drink of Water (EXCLUSIVE)

    • Beauty

  • At NAAMA Studios, Tattoo Removal Gets a Glow-Up (EXCLUSIVE)

    • Beauty

  • Diptyque Launches Ultra-Exclusive Fragrance Line — And New Bottles to Match

    • Beauty

  • Face Value: The 5 Best Beauty Drops of August

    • Beauty

  • Balmain's Beauty Launch Is as Fearless as Its Fashion

    • Beauty

  • Post-Retirement, Dries Van Noten Is Still Working on Fragrance & Beauty (EXCLUSIVE)

    • Beauty

  • The Horse Girl Perfume Renaissance Is N(e)igh

    • Beauty

  • What Dollcore Says About The Precarious State of Girlhood

    • Beauty

  • Bella Hadid's New Fragrance Is an Ode to High School & Horses

    • Beauty

  • Rihanna Is Officially (& Literally) a J'adore Star

    • Beauty

  • D.S. & Durga x Soft Services: Two Cult Beauty Faves Collide

    • Beauty

  • The Celebrity Beauty Boom Isn't Over Yet

    • Beauty

  • Snoop Dogg Is the Best-Smelling Celebrity at the Olympics

    • Beauty

  • Face Value: The 5 Best Beauty Drops of July

    • Beauty

  • Long Hair, Don’t Care: Welcome to the Great Pubic Hair Grow-Back

    • Beauty

  • What's Better Than Perfume Shopping? Perfume Swapping

    • Beauty

  • Rice Is Perfumery’s New Favorite Comfort Food

    • Beauty

  • At the 2024 Olympics, Beauty Brands Put Their Game Face On

    • Beauty

  • Sabrina Carpenter Is Gen Z’s Queen of Celebrity Fragrance

    • Beauty

  • New Hair Education Laws Are Tackling the 'Texture Gap'

    • Beauty

  • Starface Isn't Just a Pimple Patch Brand

    • Beauty

  • Spending Ourselves to Sleep: How Rest Became Beauty’s Latest Luxury

    • Beauty

  • Valentino Launches Hard-to-Get ‘Haute Couture’ Fragrance

    • Beauty

  • The Future of Smell-O-Vision Is Here

    • Beauty

  • As Rabanne's Beauty Ambassador, Troye Sivan Is In His It-Boy Era

    • Beauty

  • It’s a Book, It’s a Perfume, It’s a Book-Perfume

    • Beauty

  • Estée Lauder’s New Grant Program Is Funding the Future of Beauty (EXCLUSIVE)

    • Beauty

  • Andrew Dahling Is the ‘Makeup Extremist’ Behind Chappell Roan’s Drag-Inspired Glam

    • Beauty

  • Dries Van Noten’s New Perfume Breaks All the Rules (EXCLUSIVE)

    • Beauty

  • Sunscreen From Scratch? Not So Fast

    • Beauty

  • Is Glossier Rebranding? Beauty Sleuths Say Yes

    • Beauty

  • Face Value: The 5 Best Beauty Drops of June

    • Beauty

  • Reflections of Authentic Self-expression with NARS

    • Beauty
    • sponsored

  • These Vacation Perfumes Are the Ultimate Travel Companion

    • Beauty

  • Hailey Bieber, Beauty Boss & Mom-To-Be, Dresses the Part

    • Style

  • What Would You Do For Hailey Bieber's Blush?

    • Beauty

  • DeuxMoi's Perfume Doesn't Smell Like Celebrity Gossip

    • Beauty

  • Someone Give Hailey Bieber's Marketing Team a Raise

    • Beauty

  • A Perfume So Iconic, It Gets Its Own Museum Exhibit

    • Beauty

  • The Fenty Universe Is About to Get Hairy

    • Beauty

  • Jouissance Makes Filthy Perfume For Sexy Intellectuals (EXCLUSIVE)

    • Beauty

  • No One Is Impressed By Youthforia's Apology

    • Beauty

  • These Perfumes Defined 2023, According to the 'Oscars of Fragrance'

    • Beauty

  • Erewhon's New Status Smoothie Tastes Like Sunscreen

    • Beauty

  • Rise & Shine! Pharrell's First Louis Vuitton Fragrance Is Here

    • Beauty

  • Yeah, But Have You Ever Tried Styling Your Signature Scent?

    • Beauty

  • Where Did All the Fun Beauty Packaging Go?

    • Beauty
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