Needles

If you don't know Needles, then brace yourself.

A pivotal force in the realm of street fashion, Needles stands out with its eclectic fusion of American vintage, Japanese textiles, and avant-garde aesthetics. Founded by Keizo Shimizu in 1988 as part of his Nepenthes conglomerate, Needles is celebrated for its distinctive approach that boldly reinterprets classic Americana through a Japanese lens. If know you think all these fusion is the norm, it is also thanks to Needles.

The brand is best known for its signature 'Track Suits', which have become a cult favorite among fashion aficionados worldwide. These pieces perfectly encapsulate Needles' ethos: a blend of sporty comfort with a touch of sartorial flair, highlighted by their striking butterfly logo. Beyond tracksuits, Needles offers a broad array of garments that include reconstructed military wear, deconstructed denim, and sharply tailored suits, all imbued with a sense of fluidity and an eye for the unconventional.

At Needles, there’s a palpable sense of the experimental in every collection, which resonates with a clientele that values both heritage and innovation. The brand’s use of high-quality, often recycled, materials speaks to a commitment to sustainability without sacrificing style. Each piece tells a story of cultural exchange and creative evolution, making Needles not just a clothing label but a true fashion narrative.

Similar brands: adidas | BAPE | Martine Rose | Kenzo | Saintwoods