Since Rei Kawakubo launched Comme des Garçons in 1969, it’s been synonymous with anti-fashion principles of raw edges, asymmetry, and silhouettes that challenge the norm. From its conceptual mainline to our streetwear-favorite CdG Play, the brand proves that true style exists outside of convention.
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Few brands have disrupted fashion quite like Comme des Garçons. Founded by Rei Kawakubo in 1969, the Japanese label emerged as a force of pure rebellion, deconstructing everything we thought we knew about clothing. When CdG’s first Paris collection hit the runway in 1981, it was dominated by black, distressed fabrics, and asymmetrical cuts, sending shockwaves through the industry, and redefining avant-garde fashion in the process.
Kawakubo’s vision has never been about trends; it’s about challenging conventions, questioning beauty, and embracing imperfection. Whether through the sculptural masterpieces of Comme des Garçons Homme Plus, the punk-fueled energy of Junya Watanabe, or the playful simplicity of CdG Play’s heart logo, the brand has never settled for the ordinary. It’s a universe where deconstruction meets innovation, where “anti-fashion” becomes fashion’s most coveted expression.
Beyond aesthetics, CdG is a cultural force. Its collaborations range from Nike and Converse to Supreme and Louis Vuitton, and have cemented its place in both high fashion and streetwear, proving that Kawakubo’s influence stretches far beyond the runway.
Decades later, the Japanese label remains untouchable in its ability to disrupt, inspire, and reinvent.
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