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London Calling: Introducing The Not In London Collection

Preview the Not In London collection, from Princess Diana knitwear to English breakfast T-shirts. Featuring a 7-piece in-line drop alongside limited-edition collaborations. Available Now.

  • Style
not in london
not in london

London City Guide

  • Where To Hunt for Rare Books in London

    • Design

  • London’s Best Pastries, Curated by a Pioneering Speaker Studio & Local Expert

    • Culture

  • Where to Shop in London, According to Highsnobiety Staff

    Wondering where to go shopping in London? We have picked the best spots to discover vintage grails, local talent, experimental high fashion, and much more.

    • Style

Shop Now

See All
Sold out
Chiltern Firehouse x HighsnobietyFIRE Hoodie Black
$145.00
Available in:
Sold out
Sold out
HighsnobietyNot In London Cap Dark Gray
$60.00
Available in:
Sold out
Sold out
Beigel Bake x HighsnobietyWatercolor Long-Sleeve Tee White
$90.00
Available in:
Sold out
Sold out
Multiple colors
KNITWRTHDuchess Knit Sweater Multi
$440.00
Available in:
Sold out
Sold out
HighsnobietyEnglish Breakfast T-Shirt White
$70.00
Available in:
Sold out
Sold out
HighsnobietyTea Cup Mug White
$20.00
Available in:
Sold out
Sold out
Beigel Bake x HighsnobietyBaker T-Shirt Eggshell
$70.00
Available in:
Sold out
Sold out
Multiple colors
KNITWRTHBecks Knit Sweater Multi
$440.00
Available in:
Sold out
Sold out
HighsnobietyScript Logo T-Shirt Gray
$70.00
Available in:
Sold out
Sold out
Chiltern Firehouse x HighsnobietyFIRE Tote Bag Black
$35.00
Available in:
Sold out
Sold out
Beigel Bake x HighsnobietyLong-Sleeve Logo Tee Pink
$90.00
Available in:
Sold out
HighsnobietyNot In London Fleece Hoodie Dark Gray
$90.75
$165.00
Available in:
XXL
Sold out
Multiple colors
KNITWRTHDiamond Life Knit Sweater Multi
$440.00
Available in:
Sold out
Sold out
HighsnobietyLandscape Sweater Vest Multi
$225.00
Available in:
Sold out
Sold out
Beigel Bake x HighsnobietyBaker Hoodie Navy
$155.00
Available in:
Sold out
See more

Go Shopping in London, Have History for Lunch

The UK capital’s legacy stores are the origin story of the retail experience as we know it - we dive into its rich history.

  • Culture
not in london
not in london

Temperature Check: 4 Emerging Designers on the State of London

To better understand the world of being a designer in today’s London, we caught up with four of the city’s young designers to take the temperature.

  • Culture

Shop Now

See All
HighsnobietyNot In London Fleece Hoodie Dark Gray
$90.75
$165.00
Available in:
XXL
Sold out
Multiple colors
KNITWRTHDiamond Life Knit Sweater Multi
$440.00
Available in:
Sold out
Sold out
HighsnobietyNot In London Cap Dark Gray
$60.00
Available in:
Sold out
Sold out
Beigel Bake x HighsnobietyBaker Hoodie Navy
$155.00
Available in:
Sold out
Sold out
Multiple colors
KNITWRTHDuchess Knit Sweater Multi
$440.00
Available in:
Sold out
Sold out
HighsnobietyLandscape Sweater Vest Multi
$225.00
Available in:
Sold out
Sold out
HighsnobietyEnglish Breakfast T-Shirt White
$70.00
Available in:
Sold out
Sold out
HighsnobietyTea Cup Mug White
$20.00
Available in:
Sold out
Sold out
Chiltern Firehouse x HighsnobietyFIRE Hoodie Black
$145.00
Available in:
Sold out
Sold out
Beigel Bake x HighsnobietyWatercolor Long-Sleeve Tee White
$90.00
Available in:
Sold out
Sold out
Beigel Bake x HighsnobietyBaker T-Shirt Eggshell
$70.00
Available in:
Sold out
Sold out
Multiple colors
KNITWRTHBecks Knit Sweater Multi
$440.00
Available in:
Sold out
Sold out
HighsnobietyScript Logo T-Shirt Gray
$70.00
Available in:
Sold out
Sold out
Chiltern Firehouse x HighsnobietyFIRE Tote Bag Black
$35.00
Available in:
Sold out
Sold out
Beigel Bake x HighsnobietyLong-Sleeve Logo Tee Pink
$90.00
Available in:
Sold out
See more

All Not In London Stories

  • From Barbican to The Strand: Zip Around London with MINI

    • Lifestyle
    • sponsored

  • Old Barbour Jackets, Reconstructed In Experimental Forms

    • Style

  • Brutalism, Pies & Barbour Jackets: Introducing the Not In London Collection

    • Style

  • Contemplating Britishness With the Future of London Fashion

    • Style

  • London Is the Place For Nicholas Daley

    • Style

  • Everything Going Down for Highsnobiety’s Not In London

    • Style

  • Kai-Isaiah Jamal: “London Informs Every Part of Me”

    • Style

  • Listen Up: Central Saint Martins' Class of 2024 Has Lots To Say

    • Style

  • Stroke of Geeneus: How London’s Most Disruptive Music Entity Fueled Rave Culture

    • Culture

  • BeauBeaus Is More Than a Café, It's a Community

    • Culture

  • These 1-of-1 Designs Take a Barbour Jacket to New Places

    • Style

  • Rinse & Rave: Champion and Highsnobiety Take London's Underground

    • Culture

  • Here's Everything Dropping For Not In London

    • Style

  • Pearls, Pins, and Provocateurs: A Timeline of Punk in Fashion

    • Culture

  • London Calling: Introducing The Not In London Collection

    • Style

  • Not In London is Arriving, Here's Everything Going Down

    • Style

  • Go Shopping in London, Have History for Lunch

    • Culture

  • Temperature Check: 4 Emerging Designers on the State of London

    • Culture
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now