Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this JW Player video.

This piece appears as part of "Not In Paris," an online exhibition hosted and curated by Highsnobiety. Head here to see the full series.

There is hardly anywhere that corona has left untouched by now, but Italy remains one of regions of the world most devastated by its grasp. Milan in particular, a cultural cosmopolis whose output is international in scope, felt the effects of a strictly enforced lockdown which many cities have yet to experience. With "Riders Not Heroes," we can all get a glimpse of the otherworldly atmosphere that gripped the city over the span of those terrifying few weeks.

Inspired by the plight of our new essential workers, creative agencies 2050+ and -orama worked on this short film with rider and artist Lupo Borgonovo. Armed with a GoPro, Borgonovo quite literally became a moving camera, and in doing so, gives us all a much-needed firsthand account of what millions of workers are putting themselves through each day.

Watch an extract of the “New Movers above and see for yourself “how the chains of automation have become an emergency public sphere.”

Are you also "Not In Paris?" Not to worry, you too can join in on the non-gathering with our exclusive set of merch. Shop the collection here.

We Recommend
  • A Ralph Lauren Alum Is Replacing Hedi Slimane at CELINE — Here's Why It Makes Sense
    • Style
  • Go to Paris Fashion Week. Stay for the Architecture.
    • Culture
  • Threads of Culture: A Look Behind the Design of Champion x Highsnobiety x La Sunday’s Exclusive Not In Paris Collection
    • Style
    • sponsored
  • Where To Go in Paris, According to Le Monde
    • Style
  • Not In Paris Is Back. Here’s Everything Going Down
    • Style
  • Cédric Grolet Eats His Cake, Too
    • Culture
What To Read Next
  • Messi's Secret Super Slim adidas Soccer Sneaker Is Ice Cold
    • Sneakers
  • Nike’s Beautifully Simple Terrace-Meets-Skate Sneaker Readies a Killshot
    • Sneakers
  • Helmut Lang Isn't Peter Do's Fault
    • Style
  • Addison Rae & Vaquera Gen Z-ified Y2K's Best It-Bag
    • Style
  • The Next German-Made JJJJound x adidas Shoe Is a Real Star
    • Sneakers
  • FIFA Strike Gold with Tiffany & Co.
    • Sports
    • sponsored