3.Paradis Held a Fashion Week Intervention in the Snow
As if January in Paris isn’t already cold enough, 3.Paradis turned its Paris Fashion Week show into a snowy winter wonderland.
On the floor, fake snow covered the venue of the show space where 3.Paradis presented its Fall/Winter 2025 collection. And it even made its way onto the models: remnants of faux snow left in their hair, plastered to their faces, or skilfully added to garments.
The wintery atmosphere made for an interesting, Instagram-worthy runway. However, it was anything but a gimmick.
“The idea is to give an expression to people where they take time and really immerse [themselves] in a place where everything slows down. I used snow because when it snows, everything calms down,” Emeric Tchatchoua, founder of 3.Paradis, tells Highsnobiety.
Just as a snowy day might put a city at a standstill and give its inhabitants a moment to be still, Tchatchoua wanted his snowy set design to put fashion week at a momentary standstill. This was an intervention, of sorts.
“Tchatchoua invites you to pause and exist fully in the moment in a world where the chill of winter meets the warm of home,” reads a statement from 3.Paradis after the show.
Many of the clothes Tchatchoua wants you to contemplate in this snowy moment match the arctic conditions he dreamt up: soft knitwear, insulated outerwear, big fluffy jackets (with matching fluffy shorts and pants).
One of those cold-weather-appropriate jackets comes studded with Swarovski crystals forming a snowflake. It is Tchatchoua's favorite item from the new collection, and he predicts there are around 300 or 400 crystals per jacket.
However, 3.Paradis Fall/Winter 2024 wasn’t all function-oriented winterwear.
Tailoring was a big theme across the board, starting with an asymmetric blazer and continuing into overcoats as well as a two-piece suit embroidered with basketball memorabilia. Plus, almost every look was styled with a shirt and tie.
3.Paradis fashion shows are slowly building a reputation for their theatrics — for SS24, Tchatchoua brought attendees to the 15th arrondissement of Paris, in the neighborhood he grew up in, and set up a large-scale runway installation in between blocks of apartments — and this spectacular, snowy set-up might be its most ambitious runway yet.
