Under the Radar: A Personal Note 73 Reinvents the Classics
Our Under the Radar series is made in collaboration with SSENSE. Each month, we shine the light on a new, burgeoning talent that you can shop at the retailer. Encompassing all sides of the contemporary style spectrum, this series acts as a measure of where luxury fashion is headed in the coming years.
The brainchild of the people behind the Chinese label JNBY (Just Naturally Be Yourself) A Personal Note 73 was founded in 2019. Using the mind of Andrea Pompilio, too, who has previously held design posts at Prada, Calvin Klein, and Saint Laurent, A Personal Note 73 has officially only been alive for 3 years, but it’s backed by a wealth of experience.
And really, you can tell. Anyone who’s ever tried creating any garment will tell you how hard it is. That’s why most fledgling labels opt for graphic tees or tote bags to begin with. A Personal Note 73 looks to reinvent menswear staples right out the door and if that’s not a sign of previous experience then nothing is.
From perfectly executed casual blazers cut from hard-wearing cotton canvas to acid-dyed trousers with immaculately tailored flared silhouettes, the A Personal Note 73 collection is an ode to the classics while also updating them for a bold new generation.
Shop the best of A Personal Note 73 below.
Cord Trousers
This pair of cord trousers is the perfect place to begin your love affair with the brand as it embodies the approach. Cord trousers are a staple, but cord cutoffs layered over cotton pants are certainly not.
Wool Trousers
Cut from soft, lightweight wool, this pair of pants nods to a history of tailoring in menswear. A slight flare to the leg brings something fresh to the table.
Denim Shorts
Two large exterior pockets detail this pair of bold denim shorts which feature an intriguing wash, adding texture to the orange backdrop.
Cotton Vest
Sweater vests have been all the rage recently and we feel that we've had our fill of them. Or we did, until we saw this ultra-oversized, braided iteration.
Cotton Trousers
This pair of acid-washed flares is a definite highlight of the collection. The blue-green base color melds perfectly with the lighter acid blots.
Check Shorts
Cut from a fabric that would traditionally have been seen in refined tailoring, this pair of athletic-cut shorts is an oxymoron.
Stripe Vest
More sweater vest action. This time it's a bit more classic but the multicolored stripe finish injects signature character nonetheless.
Blazer
This blazer might be our favorite part of the collection. Made from the kind of canvas you'd expect to find your workwear pieces built from, it's the perfect step for those looking to upgrade their wardrobes without losing their contemporary edge.
Shirt
This classic white dress shirt is made much more versatile and informal by a sketched border to the hems.
Love T-Shirt
We wanted to end on an item that sums up how we feel about A Personal Note 73. This is definitely a brand to keep tabs on.
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