adidas Looks to Challenge Nike's NEXT% Line With All-New adizero adios Pro
Brand: adidas
Model: adizero adios Pro
Key Features: The adizero adios Pro features carbon-infused rods known as EnergyRods that enhance running economy and create less impact on the body. The midsole is made up of two layers of LightstrikePRO, the brand's lightest and most responsive foam material yet, to provide maximum cushioning. Lastly, a nylon and carbon fiber heel plate gives the ankle stability while delivering a smooth ride.
Release Date: June 30
Price: $200
Buy: The adidas app
Editor’s Notes: adidas has officially introduced a new challenger to Nike's NEXT% line, the adizero adios Pro. Designed for athletes to be faster on longer runs, the sneaker debuts the brand's all-new innovation known as EnergyRods.
Five tuned carbon-infused rods come together to make up the EnergyRods, which ultimately mimic the metatarsal bones of the foot. These rods help runners maintain speed for longer periods of time, improving running economy while creating less impact on the body.
adidas worked with elite athletes including Joyciline Jepkosgei and Rhonex Kipruto to develop the adizero adios Pro. The runners provided the brand with quality feedback during the design process, leading to the subsequent creation of the shoe.
"To create the best, we knew we had to work with the best," said Robbie Paterson, Footwear Development Manager, adidas Running. "Thousands of kilometers, months of testing, and dozens of prototypes, went into something designed to help athletes run faster, for longer but with the same energy, than ever before."
You can register beginning today — via the adidas app — for the chance to purchase the adizero adios Pro in the signal coral and white colorway on June 30.
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